Should You Re-Send Your Email Newsletter to Non-Openers?
In today's email marketing industry, the new unsubscribe action is not even opening the email. Customers don't even bother going through the unsubscribing process -- they simply delete the message. This new test proposes the idea; maybe you should resend to those non-opens.

List Size and Email Volume Affects Click and Read Rates
A new eROI report tells us that response dips as list size increases and as total email volume increases during certain days of the week. Read the report here.

Retention Marketing: Persistence or Ignorant?
If an email user ignores your email (in the woods) does the marketer hear it? An interesting insight that ALL email marketers should realize. When enough is enough.



SPECIAL REPORT:
Top Four Email Marketing Trends to Watch in 2006
Our friends at Marketing Sherpa have recently release their 2006 Benchmark Guide to Email Marketing. Enjoy this complimentary executive summary.

Online Marketing's Overlooked Stepchild?
Does it seem email isn't working for you? Don't be some impatient. Take these six steps to truly evaluate whether or not to abandon this less sexy interactive marketing tool.

Increase Delivery Rates by Looking Deeper...
Today's ISP don't care what you email looks like, but they ARE looking closely at your headers. Learn how to interpret your headers.

Looking for the perfect outsourcing ESP to take care of as little or as much of your email marketing program? We can help, and have the history to make up our claims. Visit our site and see!
BrightWave Marketing can help.

Thanks, Google
The New York Times reports that, thanks to Google, the Wild, Wild, Web, with all of its pop-ups, pop-unders and other annoyances, was tamed.

SEO Isn't SEM
Learn the difference between these two online marketing programs, and your site traffic could spike.

Search is Now #2 Task of Internet Users
Search only trails Email as the number one task performed on the Internet. This USA Today report tells all.

Buying the Keyword is Just the Beginning
You purchased the top spot and impressions and clicks are flowing. But are you optimizing those clicks? Make sure the users go to a relevant page depending on the search term they came from -- build landing pages that speak to each searcher.

Keyword Prices Continue Climb
Keyword prices over the past year have risen dramatically in certain categories since last September. Read report. (registration is free)

+ Looking for help in placing your products and brands in front of your targeted audience as well as optimizing those clicks? BrightWave Marketing is here to help with proven results.
Contact us.

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