Welcome to BrightWave Marketing - Email Marketing & Customer Relationship Services. Keep Your Customers! BrightWave Marketing is an Atlanta, Georgia based specialized internet marketing firm focused on retaining and monetizing your most valuable asset: yo

Q2 2005

eNewsletter - creating and editing
eNewsletter - creating and editing
BrightWave Marketing

Q3 2005

Dear

+ Visit the "About Us" page to read about BrightWave Marketing's new clients, new hire, beer and more! Also, read Simms Jenkins's new article on iMedia Connections about Privacy Policies.

CRM Spending on the Rise

According to aggregated reports compiled by eMarketer, CRM software spending is on the rise. IDC predicts that worldwide CRM software sales will increase by a compound annual growth rate of 8.9% between 2004 and 2008, while Datamonitor estimates that sales of CRM software in North America will grow by 5.2% during 2005. For its part, AMR Research has found that large enterprises expect to increase their CRM budgets by an average 2.3% this year, and by an additional 8.2% in 2006. With the return to steady economic growth, businesses have begun to move away from their focus on customer retention, and are once again interested in customer acquisition. As a result, sales force applications are seeing particularly strong interest among companies of all sizes.

Want to acquire new customers? BrightWave Marketing can help. Contact us here.

Research Finds Targeted Email Multiplies Revenue
Even in a world full of Spam, Jupiter Research finds that Email Marketing done the correct way is still profitable.

New Email Laws
Email marketers may be surprised to discover they need to comply with new laws that went into effect in July. The "Child Protection Registry" laws, meant to shield youngsters from adult material, affect anyone sending commercial e-mail to inboxes in both Michigan and Utah. Read more here.

The Benefits of 'Incentive-ized' Email
Trying to grow your email database into a useful marketing mechanism? Try offering incentives to customers to opt-in. This article in the Miami Herald writes about how email marketing companies can help you do this legally and effectively.

Email Marketing for Beginners
Forrester hosted it's "Roadmap For Email Marketing Success: An Introduction" conference in March. Here are answers to the hottest questions asked by the Email Marketers that attended.

Unprofessional Looking Emails?
Are your customers receiving ugly emails with broken images and random text? This report shows that these emails, permission based or not, look like Spam to users.

Need professional help? BrightWave Marketing has years of email design experience that engages your customers, not scare them off. Find out more...

Top E-Tailors Heed CAN-SPAM
In a recent test, the Federal Trade Commission tested the top 100 online retailers to see if they were in compliance with their CAN-SPAM law. See what they found.

Need help making your company CAN-SPAM compliant? BrightWave Marketing can help.

Web Suffers Rely on Search to Get to Their Online Destinations
In a recent survey by Burst Media, 56% of online users 14 years and older said they used Search engines to get where they wanted to go. Read the article here.

More on How Americans Search
Harris Interactive also found that more than half of Americans rely on search engines to find everything they're looking for.

Average Keywords Ad Price Slows
Look for prices to start trending upward as holiday spending increases in fourth quarter.

+ Looking for help in placing your products and brands in front of your targeted audience? BrightWave Marketing is here to help with proven results. Contact us.

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Double Click's Email Trend Report - Q2 2005

Performance Metrics
+ Delivery Rate - 92.1%
+ Open Rate - 27.5%
+ Click-Through Rate - 7.2%

Key ROI Metrics
+ Click-to-Purchase Rate
4.6% (Avg)
+ Avg Orders-per-Email Delivered Rate - 0.26%
+ Revenue per Email - $0.20

Although Open Rates continue to decline and Click-Through Rates remain relatively stable, key ROI metrics suggest email continues to be a very profitable medium for marketers. The sector continues to improve on delivery to consumers in-boxes which has generated an all time high in average delivery rates.

++ Need help in creating, managing and analyzing your next email campaign? BrightWave Marketing has years of experience to make this happen for both large and small companies. Contact us for more information.

BrightWave Marketing
1440 Dutch Valley Place
Suite 800
Atlanta, GA 30324