Q3 2004
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Itęs been the busiest quarter to date for BrightWave
Marketing. Without further ado, letęs get to the latest news and
events in the Email Marketing industry. - Simms |
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 In a survey of 1,057 legitimate e-mail marketers, two figures stand out: 66 percent of respondents failed to comply with CAN-SPAM, and 36 percent of those with valid opt-in rights didn't send a single e-mail. Do you fall into either category? BrightWave Marketing can help, if so. E-mail proves its power as a marketing vehicle E-mail generated $15.50 in sales per dollar spent on e-mail marketing campaigns last year, 17% more than direct mail, even though marketers spend 23 times more money on direct mail campaigns than on e-mail, Winterberry Group reports. Winterberry notes that e-mail drove 73% more sales per marketing dollar than did telemarketing, which generated $8.94 per marketing dollar. New Email Stats Reveal Monday is Best Day to Send Campaigns Monday is coming across as the clear leader even though it has the lowest volume of the work week, because "recipients are more likely to read their email," eROI email analyst Jeff Mills says.
Nine Out Of 10 E-mails Reaching Consumers In the last year, despite increased in-box vigilance, marketers have been hugely successful at obtaining valid email addresses for consumers who agree to receive online promotions. This is among the chief findings of a recent tracking report. Trends In E-Mail Marketing: Dynamic, Personalized Messages Get Rid Of The F-Word A great article about a topic we get asked about almost as much as anything else ® frequency of Email deployments (in other words, how often should I send an email to our customers?) Broadband Adoption - A sign of good things to come for Email Today, Nielsen//NetRatings reports that U.S. broadband penetration nudged past the 50 percent mark. The Internet audience measurement service reports that at-home broadband access hit 51 percent in July versus 38 percent last July. That's a pretty staggering percentage increase. 
Your Other Homepage Your newsletters are just as valuable -- and important -- as your homepage Email Marketers Must Target To Stand Out Email is chosen medium to let supporters know of Veep decision John Kerry (well, probably someone on his staff) e-mailed the name of his choice to more than 1 million subscribers to his Web site, underscoring the importance the Internet has played in his campaign. It was the first time a candidate used the Internet for such a crucial announcement. A campaign aide said about 150,000 people had signed up since Kerry told reporters on Friday they would hear the news first. Politicos Use Email To Get Out The Vote and Rake In the Cash Kerry Stamp Of Approval Could Spur More Email Usage By Political Campaigns About one million Kerry campaign email subscribers got the gift of insider knowledge yesterday morning when they received an email message from John Kerry naming Senator John Edwards as his choice for vice presidential sidekick, before an official press announcement was made. "Email is a way for a campaign to speak immediately and to speak directly to grassroots supporters." "I'm definitely seeing more sophistication in their emails," she says, noting that fund-raising pleas are often sent by Kerry's Campaign Manager Mary Beth Cahill, while issue-centric messages are often labeled with John Kerry as the sender. Parties Square Off In a Database Duel Voter Information Shapes Strategies - importance of data mining is key in the presidential battle. E-MAILERS URGE CONSUMER STEPS FOR DELIVERY With spam filters differentiating between known and unknown senders, commercial e-mailers are pushing customers to take steps to ensure they receive commercial e-mail messages. Keeping Email Legal E-Mail Makes TV Ads Better BtoB's E-mail Marketer Insight How, why to clean your house lists - One of the most overlooked part of email success - list management. Online Newsletters Grow, Fitting Internet Format The newsletter profile lends itself to Internet delivery," said Deborah Striplin, editor of the Oxbridge Directory of Newsletters. "Online newsletters are concise, timely and newsworthy, while their format is simple, direct, no frills and with very affordable budgets." A nice article on how to approach email for the long term Optimize E-Mail with Segmentation, Frequency and Different Message Types ONLINE YELLOW PAGES BEAT SEARCH ENGINES LOCALLY Exploit Ability to Connect Web-Browsing Shoppers to Hometown Retailers Google AdWords as a Research Tool and Focus Group The Internet Ad You Are About to See Has Already Read Your E-Mail We donęt view Gmail ad serving as a major issue (yet) even if your database increases in Gmail accounts - search people are proactively looking - email is passive and if competitors ad pops up, it wonlt alter their behavior. 94.5% of July e-mail was stopped as spam - this is why you need BWM to manage your campaigns. Customer Service Issues - Essential to Relationship Marketing and shockingly disapointing when a brand fails you. This is a must read. (NOTE: company report site was down at press time) More than 50% of global brands fail to answer e-mails, study finds INTERESTING STATS 
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CAN-SPAM
Big Bust Getting and Staying CAN-SPAM Compliant Consider these statistics:
A must read for companies with any international email recipients Spam Laws Affecting US Marketers Emailing Canadians, Europeans, Brits, & Aussies + 21 Useful Links. (Fee Required for Full Article) BrightWave Marketing's services include
BrightWave Marketing's past and present clients include:
Click Here to view a presentation on our services. BrightWave Marketing recent press coverage includes:
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