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The BrightWave Report
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Q2 2006 |
 Welcome to the
Q2 2006 BrightWave
Report. We hope you continue to find our
quarterly installments helpful to you and
your team. Tell us what you like,
dislike or would like to read more of, and
we'll give it to you -
Click Here.
Poll Results
During a recent Webinar, presented by
ON24.com and featuring BrightWave
Marketing's Principal and Founder Simms
Jenkins, we were able to poll over 200
participants and ask them a few questions on
how they viewed their email marketing
efforts. We found the results very
interesting and thought we'd share them with
you.
View the Results of the Poll Here.
BrightWave Blog and News
Feed
In addition to our quarterly
email newsletter, please feel free to visit
the
BrightWave Blog. You can now sign up for
both the
BrightWave Blog and
BrightWave Marketing News via your RSS
Reader.
Brent R. Rosengren,
Manager of Client Services -
404.888.1113 |
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Looking to increase returns? Go digital
Whether campaigns are sent to outside mailing lists or house files, marketers anticipate—and have seen—higher responses to their e-mail efforts than they have to traditional mailings, according to two studies by Direct magazine.
Late last year, Direct asked readers what their response rates to traditional mailings had been during 2005. On average, outside lists generated a healthy mean response of 10.1%. Drops to house files did even better, at 16.6%.
Not too shabby for a workhorse channel. But according to a new survey sponsored by Direct and Multichannel Merchant, e-mailings sent to outside lists achieved 17.8% response rates, while those targeting house files got 18.5% returns. Click here to read more.
State Kids’ No E-Mail Bills Dead
The kids’ do-not-e-mail juggernaut that for the
last year has threatened to wipe legal adult
content out of electronic communications is
grinding to a halt—at least for now. A bill in
Georgia that would have established so-called
child protection do-not-e-mail registry died in
April. A similar bill in Connecticut was gutted.
Similar bills in Iowa, Wisconsin and Hawaii are
also either dead or languishing. Though child
do-not e-mail registries in Utah and Michigan
still pose significant threats to e-mail
containing legal adult content, other states
allowing their registry bills to die or gutting
them indicates the tide may be turning in
marketers’ favor.
Read the full article.
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Email Marketing Headlines
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No E-Mail Address, No Service
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Twelve virals that work
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Manufacturers to Up Email, Search Spending
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Five Common Email-Marketing Mistakes
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Customers Tell You What They Want
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Major Marketers Underestimate Spam Risk
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81% of Email Marketers Unaware of
CAN-Spam Act
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Testing Emails Offering Services
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Analyzing Email Marketing Trends by Industry and List Size
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Canadian Email Trends Report
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Is E-Mail an Art or a Science?
"BrightWave Marketing responds quickly to every request. After brief dialogue, Simms and the team deliver creative results on target with our brand."
- Rebecca Kelley, Director Financial Development, The YMCA of Greater Cincinnati |
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Search Marketing Headlines
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Searchers Click on First Results Page, Move on
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The Subsidy Cost of Paid Search
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Google Launches AdWords Dayparting Feature
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Older Adults Using Internet More, Traditional Media Less
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Comparing direct email with Google AdWords
Email Append Headlines
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Email Addresses Found for 12 Percent on Snail Mail Lists
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Benchmarks For Email Appending and Email Change of Address Services
"BrightWave Marketing has helped us grow our mailing list from a piece of notebook paper to a database filled with thousands of people. They constantly come up with new and innovative ways to reach our customer base."
- Katherine Mulford, Co-Founder, Turq Jewelry
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BrightWave Report Archive |
