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Q2 2005
eNewsletter - creating and editing
eNewsletter - creating and editing
BrightWave Marketing
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Dear
+ Visit the "About Us" page to read BrightWave Marketing's multiple press mentions. These include two new client agreements as well as a link to Simms Jenkins's controversial article, "Blogs vs. Email Marketing."
Email Marketing Endures
Despite declining delivery rates, the increase in spamming (and its evil cousin phishing), and new individual and company imposed filters, eMarketer.com's new "E-Mail Marketing Report" shows that 71% of online advertisers used email marketing in 2004. This is only 6 points less than the respondents who use paid search. What does this say? Email marketing efforts, despite the negative forces, continues to provide advertisers with an important avenue to target their audience. Check out the graph below that ranks marketers objectives for email marketing, as surveyed by Millward Brown and Advertising.com
Click here to get more stats and info concerning this eMarketer report.
In need of a good laugh?
Here are some cartoons that can be appreciated by email marketers everywhere.
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Are We Overreacting to Spam?
Columnist Bill McCloskey brings up a valid point in his column, "The Elephant In The Room"; is Spam the problem, or is it the vigilantes that overreact to Spam? Read more.
Users Accepting Spam
Studies show that Spam is not hurting email marketing mind share as once thought. Click here for more.
Mothers Know Best
A survey focused specifically on the e-mail habits of mothers conducted by Lucid Marketing, BSM Media, and AOL in November revealed the following:- 71% of mothers think e-mail messages influence their buying decisions
- 67% of mothers check their e-mail 3 or more times per day
- 66% of mothers spend more money with companies sending useful or relevant e-mail messages
- 67% of mothers go online to do product research
Fixing Our Image
Even though email marketing has the second highest return of investment (ROI) (according to the DMA) of any other direct marketing medium, it still continues to receive bad press from every angle. What do we need? Bill McCloskey writes that he has the answer.
Small and Midsize Businesses Growing
According to the City Business Journals Network, 70% of small and midsize businesses surveyed predicted revenue growth this year.
Use Email to manage your costs and grow your revenue. BrightWave Marketing can help!
A Tale of Two Marketing Plans
When it comes to Cost Per Order (CRO), is it better to go with Search, Banners or Email? Jeanne Jennings, a ClickZ expert, compares all three in her article from June 6, 2005.
Paid Search and Your Next Media Buy
With ad dollars shifting to the internet, Goldman Sachs expects a 28% rise in online media spending. With new technology surfacing every day, marketers are looking closely at paid search and other contextual ad placements to increase buyers' awareness of their products and brands.
+ Looking for help in placing your products and brands in front of your targeted audience? BrightWave Marketing is here to help with proven results. Contact us.
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BrightWave Marketing
1440 Dutch Valley Place
Suite 800
Atlanta, GA 30324 |
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