Q2 2004

	Dear G. Simms, I hope the summer is treating you well. BrightWave Marketing is as busy as ever as we have sent over 250,000 permission based Emails in the past 2 months alone and have started new engagements ranging from creative design to strategic advisement for major organizations. Let us know how we can help you. On a self promoting note, I will be featured on the popular Computer Outlook Radio Talk Show on Friday July 9 @ 9 PM EST. The show is a one hour radio program designed to entertain listeners while informing them about the world of computers and related technology. - Simms Click here to share this info with your team. Have you reviewed our Flash Presentation on BrightWave Marketing's Services?
	Agencies, Marketers Still Bullish On Email Marketing Many online media planners say that their clients have made compliance a priority, and are now as bullish as ever on using email as a marketing tool. While retention email is the clear favorite among advertisers, the use of email marketing for customer acquisition, through the use of third-party list rentals and the like, appears to be a casualty of the current climate. Email Marketing Still Robust Open rates were 38.2 percent, down from 39.2 percent a year ago; click-through rates fell from 8.9 percent to 8.4 percent; and revenue per Email declined from 28 cents to 23 cents. Overall Email delivery rates were 88.8 percent in the first quarter, a slight increase from the previous quarter and up from 87.5 percent in the year-ago period. This marks the second straight quarter of modest improvement in deliverability, DoubleClick reported. Creating--or compiling--the right e-newsletter content An in-house newsletter will take at least five to 10 hours to assemble at an average cost of about $1,500 to $2,000 per issue. If you're going to outsource your newsletter-it will cost about $3,500 to $4,000 per issue BrightWave Marketing offers much more competitive pricing options with the benefits of outsourcing. Read the White Paper. AOL Opens Email to Other Programs In a positive development for all companies using Email Marketing, AOL users can now read AOL Email in Outlook or Eudora. "It's about choice," Roy Ben-Joseph, AOL's director of e-mail products told the Washington Post. "It's about giving our members the ability to access their e-mail through any mechanism they choose." The key is AOL's addition of an IMAP e-mail server, developed in the 1980s, and designed to help people check multiple e-mail accounts on one machine. An early Internet luminary and pioneer talks - Esther Dyson provides insight on relationship marketing She says that the technology trend for small businesses can be compared to "the secret phenomenon of small women buying their clothes in the kids' department." Huh? Read what she means and how this can improve your customer retention. More from Dyson - Marketing is a Conversation			Write Search Copy that Gets Clicks - Some rules for writing strong copy, including getting to the point and including keywords in the headline and text to maximize your search engine keyword buys THE TWO DEADLIEST SINS OF MARKETING And Why Big Corporations Can't Seem to Avoid Them (Premium Content) Geotargeted Search and E-Mail Indexing A Little TLC - BrightWave Marketing can help improve your customer's experience as described in this article A nice article on getting leads via contact us forms. Everyone does it but are you doing it right? Online Forms That Generate Leads Blending the Best of Google and Amazon Chat, Copy, Paste, Prison When a New Hampshire judge threw out chat-log evidence against an accused pedophile, he illustrated just how jumbled and confused Internet privacy law can be. This case has some Email implications Email List Building in the Spam-Control Era Just a fad? Think Again - Online Sales Top $100 Billion Need a privacy policy or just need to ensure that you are CAN-SPAM Compliant - we can help! Visit www.BrightWaveMarketing.com In the wake of the NBA Finals, this Email story about relationship building. First the CAN-SPAM Act, now the NBA Says Coaches Can't Email Other Team's Players. From the Don't Try This New Business Model at Home Files DISTRIBUTED EMAIL SENDER RAISES EYEBROWS Email marketers and anti-spam groups have raised questions about a New Hampshire bulk e-mail sender's distributed delivery system that routes messages through 60,000 computers scattered worldwide to evade spam filters.
	Need full legal and marketing compliance? BrightWave Marketing has partnered with Stargazer Consulting to ensure full CAN SPAM Compliance from both Marketing and Legal perspectives. AOL Hails Maryland AntiSpam Law America Online praised Maryland state lawmakers on Tuesday for adopting a new bill with tough criminal penalties for major spammers that makes it the strongest, most comprehensive junk-email bill at the state level in the country. AOL helped craft the legislation, endorsed it, and testified twice on its behalf during its consideration before the Maryland General Assembly in Annapolis. Both the Maryland House and Senate adopted the legislation late Monday. Most Marketers Not Compliant with Can-Spam Act According to a recent report from Jupiter Research entitled "Complying with CAN-SPAM, Optimizing Email Practices to Mitigate Risks", more than one-third of Email marketing offers tracked were not compliant with the federal CAN-SPAM law. The report, penned by Research Director David Daniels, detailed the specific problems and issues including significant non-compliance problems around opt-out processing. The report methodology included the review and tracking of 55 leading email marketers in a variety of industries including financial services, retail, travel and media to be measure how well notable companies were complying with the new federal CAN-SPAM law. As a reminder, all permission-based commercial Email communications should include: Clear and conspicuous notice of the opportunity to decline further communications from sender A clear and functioning return email address/opt out link Removal of all opt-outs within ten days A valid physical address of the sender (no post office boxes) Clear and conspicuous identification that the message is an advertisement or business solicitation when affirmative consent has not been obtained from the recipient Subject and From Lines must be accurate and not misleading in any way Ready to Keep Your Customers? Click Here How About Getting New Customers? Click Here Click here to share this info with your team.