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The BrightWave Report
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Q1 2006 |
 Welcome to the BrightWave
Report. We've given our quarterly newsletter
a fresh look for the New Year, and would
love your feedback. Tell us what you like,
dislike or would like to read more of, and
we'll give it to you -
Click Here.
Experts are projecting 2006 to be a banner
year for online marketing programs.
CMOs continue to shift their budgets away from
ineffective offline programs to
the fast paced, real time metrics world of
online marketing. Below are surveys, reports and
articles released during the first quarter
that we hope you find useful. If you need assistance in
optimizing your online programs,
contact us
and we can provide the experience you need.
Brent R. Rosengren,
Manager of Client Services -
404.888.1113 |
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Benchmark Survey: Email Earns Highest ROI
Marketers use a wide variety of techniques to improve response in their retention and acquisition email programs, with varying results. Among respondents
to a recent survey who measure their campaigns, 40 percent say email earns the highest ROI, followed by search (28 percent) and direct mail (18 percent).
Revenue per campaign is the most-utilized email-marketing success metric, used by 39.8 percent; file size is a close second with 38.3 percent keeping tabs; and revenue per email third at 25.8 percent. Some 35 percent do not set clear success metrics.
These highly reputable results make choosing
email over more costly customer and retention
acquisition methods an easy executive decision.
Read the entire article here and get the
analyzed results to make your decision a
profitable one.
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Email Marketing Headlines
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Friday's
has best open rates in 2005
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Study: Small E-Mail Lists Perform Better
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Get Customers to Open Your Email
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E-Mail Marketing Led to Holiday Sales
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Big bucks in e-newsletters
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How brief should your email content be?
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10 Quick tips for improved email ROI
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Good News! Email delivery rate up in 2005
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"Monk-e-mail" phenomenon
"Their passion for effective, successful email marketing sets them apart from other, more expensive, solutions."
- Sherri Parman
CFO, CoreNet Global |
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Search Marketing Headlines
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Online searches dives offline conversions
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Search grows by 55% in 2005
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Keyword Prices Continue Downward Spiral
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Search outperforms most in 2005
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Local paid search to double in 2006
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Cost Per Click and Keyword soar
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Searches up 55% at end of last year
"BrightWave Marketing was selected based on its commitment to client service and its ability to provide detailed tracking mechanisms."
- Jack Damico
Managing Partner
Matson, Driscoll & Damico
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