Q1 2004
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Dear < >, So much to write about and share, we will just get to the information right away. -Simms BrightWave Marketing¾and a client,¾ GourmetStation are featured in a case study on the highly influential and popular clickz site and email newsletter. Some new strategies and ideas floating through the Email Marketing world that could have a major effect on how permission Email is delivered. Time will tell if any of these gain some momentum. Is this¾ISPs (AOL, MSN et al) wanting to monetize this lucrative angle or protect their customers? Hmmm, I would guess that this has to do more with revenue than customer satisfaction. Major ISPs Ponder 'Postage' To Stem Spam Putting Their Stamp on E-Mail Pay For E-mail Crowd Missing the Point Consumers Appear to Appreciate Email Marketing 
Is Your Company CAN-SPAM Compliant? Since You Can-Spam Now, Why Follow Opt-in? Why Permission Practices Remain Critical great article - one of best regarding CAN SPAM ACT First Can Spam Suit Filed - this shows you will be punished if you dont follow all CAN-SPAM compliance aspects - BrightWave Marketing can ensure this does not happen to you. 
A. Targeted Email Newsletters Show Continued Strength Summary: E-newsletters that are informative, convenient, and timely are often preferred over other media. However, a new study found that only 11% of newsletters were read thoroughly, so layout and content scannability is paramount. B. Keep Online Surveys Short SURVEY: MARKETERS SEE DIGITAL MARKETING AS KEY Two-thirds of top-level marketing executives surveyed said online marketing has a high strategic importance to their companies, according to a new survey. The survey confirms that online marketing has grown in stature, moving from an experiment to a vital part of the marketing mix. One to Many, Not One to One - Great viral marketing article. Costs of Blocking Legit E-Mail To Soar 
Most Email Campaigns Fail this should be year of improvement - not just diving in E-Marketing Efforts Leave Room for Improvement Paid Search Still Strong; Banners and E-Mail Beefing Up The researchers also saw encouraging signs for e-mail marketing, which will show a compounded annual growth rate of 24 percent over the next five years to reach $6.1 billion by the end of 2008, according to the report. Retention e-mail campaigns will continue to account for the lion's share of non-spam e-mail marketing spending. E-Marketing Efforts Leave Room for Improvement For what purpose is digital marketing being employed in your company? New customer lead generation 84.5% Brand awareness and recognition 70.7% Improved customer relationships 67.7% Cross-sell and up-sell to existing customers 60.8% Web site traffic generation 59.9% Customer education 54.4% Customer support 46.8% Event promotion 45.1% Product sales 41.6% Source: the CMO Council, BtoB Magazine, USA Today, and Responses The Internet Is Now More Wired Than Cable How E-Mail Changed the PR Biz Buy Offline, Get Spammed Online¾ The Direct Marketing Association has endorsed "e-mail appending," the practice of appending e-mail addresses to customer records. |
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