Q1
2003
Paris-based communications firm Havas and the London Business School released an interesting study on marketing budgets. It's noteworthy that email marketing is getting a major increase of the total marketing budget. BrightWave Marketing has certainly seen this pattern as well in the past several months.
DoubleClick's Q3 Email Trend Report
This is a bit belated but still interesting, if only for this key piece of data: Tuesday remains the best day to send e-mail, with almost 24 percent of all e-mails dropped. Wednesday is the next most popular day. Thursday is a strong day for consumer products and services marketers, who send 30.2 percent of their messages on this day.
DoubleClick's Q4 Email Trend Report
Most notable is the section on "HTML Continues to Command Higher Click Rates". BrightWave Marketing's experience supports this claim as well and continues to work with clients as they transition to sending the majority of their emails in HTML.
A study by DoubleClick takes a look at some list management practices.
List hygiene was mentioned as one area lacking in quality. Bounce-backs -- emails sent to abandoned, falsified or otherwise non-working addresses -- have reached an all-time high of 12.6 percent. A year ago, about 7.7 percent of all e-mails were bounced back.
Email List Hygiene is one of the key offerings of BrightWave Marketing and we work closely with you to retain and optimize your existing mailing lists.
Also, mentioned is an announcement by e-mail service provider SparkLIST, a division of Berkeley, Calif.-based Lyris Technologies, which said that an internal situation (read: employee theft) may have occurred that resulted in several clients' lists being sold to spammers. This highlights the importance of having internal procedures and controls in place to prevent this type of situation or a similar threatening one. Whether password changes need to be planned or constant monitoring from high level employees, list ownership and management must not be taken lightly.
Read the full article.
Relevant to this is the Interactive Advertising BureauÁs (IAB) newly issued guidelines for obtaining and management of email lists.
Spam seems to generate the majority of the headlines when the mainstream media writes about email marketing. However, it seems the American internet user can differentiate between spam and legitimate permission based email.
A timely survey found that 86% of the respondents have requested to receive legitimate email marketing messages, and 71% have made purchases based on email marketing. Also, 59% define email marketing as information on products or services that they have requested to receive.
Read more about the study's findings.
Search Engine Keyword Buys is a growing area for our company and for the online marketing industry as well. Spending has increased at a tremendous pace and a good article captures the popularity and effectiveness of this area. Some highlights since you need a subscription to read this.
While on the topic of search, Nielsen//NetRatings says Google is now the most popular search engine, surpassing long-time leader Yahoo.
A good pair of overview articles for someone considering jumping into email marketing:
Goals, Benchmarks, and E-Mail Marketing Success
Email: Remove the Stumbling Blocks - good overview article
A fascinating look into the infamous AOL email user is covered in this article.
Marketing budgets are on the rise, as cited in this article.
With that perfect transition, now is the time to talk with BrightWave Marketing on how to use your marketing dollar and turn it into sales and customer loyalty.
Paris-based communications firm Havas and the London Business School released an interesting study on marketing budgets. It's noteworthy that email marketing is getting a major increase of the total marketing budget. BrightWave Marketing has certainly seen this pattern as well in the past several months.
DoubleClick's Q3 Email Trend Report
This is a bit belated but still interesting, if only for this key piece of data: Tuesday remains the best day to send e-mail, with almost 24 percent of all e-mails dropped. Wednesday is the next most popular day. Thursday is a strong day for consumer products and services marketers, who send 30.2 percent of their messages on this day.
DoubleClick's Q4 Email Trend Report
Most notable is the section on "HTML Continues to Command Higher Click Rates". BrightWave Marketing's experience supports this claim as well and continues to work with clients as they transition to sending the majority of their emails in HTML.
A study by DoubleClick takes a look at some list management practices.
List hygiene was mentioned as one area lacking in quality. Bounce-backs -- emails sent to abandoned, falsified or otherwise non-working addresses -- have reached an all-time high of 12.6 percent. A year ago, about 7.7 percent of all e-mails were bounced back.
Email List Hygiene is one of the key offerings of BrightWave Marketing and we work closely with you to retain and optimize your existing mailing lists.
Also, mentioned is an announcement by e-mail service provider SparkLIST, a division of Berkeley, Calif.-based Lyris Technologies, which said that an internal situation (read: employee theft) may have occurred that resulted in several clients' lists being sold to spammers. This highlights the importance of having internal procedures and controls in place to prevent this type of situation or a similar threatening one. Whether password changes need to be planned or constant monitoring from high level employees, list ownership and management must not be taken lightly.
Read the full article.
Relevant to this is the Interactive Advertising BureauÁs (IAB) newly issued guidelines for obtaining and management of email lists.
Spam seems to generate the majority of the headlines when the mainstream media writes about email marketing. However, it seems the American internet user can differentiate between spam and legitimate permission based email.
A timely survey found that 86% of the respondents have requested to receive legitimate email marketing messages, and 71% have made purchases based on email marketing. Also, 59% define email marketing as information on products or services that they have requested to receive.
Read more about the study's findings.
Search Engine Keyword Buys is a growing area for our company and for the online marketing industry as well. Spending has increased at a tremendous pace and a good article captures the popularity and effectiveness of this area. Some highlights since you need a subscription to read this.
- Companies are finding that search engine marketing is todayÁs best interactive tool for driving carefully targeted audiences to websites.
- Advertisers find that keyword searches are an effective way to position their brands and products -- 'effective' since next to e-mail, the most popular activity for U.S. internet users is searching, according to 79% of respondents in a recent Jupiter Research survey.
- Consumers mostly donÁt seem to mind paid placement ads either. A 56% majority of respondents to a Consumer WebWatch survey earlier this year said that even if they knew that some companies paid to be listed higher in search result, it would make no difference to them -- theyÁd still use the particular search site.
While on the topic of search, Nielsen//NetRatings says Google is now the most popular search engine, surpassing long-time leader Yahoo.
A good pair of overview articles for someone considering jumping into email marketing:
Goals, Benchmarks, and E-Mail Marketing Success
Email: Remove the Stumbling Blocks - good overview article
A fascinating look into the infamous AOL email user is covered in this article.
Marketing budgets are on the rise, as cited in this article.
With that perfect transition, now is the time to talk with BrightWave Marketing on how to use your marketing dollar and turn it into sales and customer loyalty.
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