FATZ^® Selects BrightWave Marketing as Email Marketing Agency Of Record

ATLANTA – July 14, 2011 – FATZ has selected BrightWave Marketing to manage the strategy, development and execution of its email marketing program as its newly named email agency of record.

As North America's leading email marketing focused digital agency, BrightWave brings an exceptional depth of expertise and hands-on knowledge to its new partnership with FATZ.

"We're looking forward to growing our email program with BrightWave's expertise and guidance," said Letzen Maldonado – Digital Marketing Manager, FATZ. "Our e-club is designed to deliver the latest news and special offers to our biggest fans and our subscribers should begin to see even stronger emails in their inboxes."

Founded in 1988, FATZ has gained a loyal following with restaurants in small towns and mid-sized communities throughout the Southeast by offering guests a great meal in a place that feels like home. Designed to deliver quality food at a great value, the company knows that the secret of its success is in the level of service it provides to both its employees and its guests.

"Our team is well-versed in the restaurant space, and we know how to stand out and communicate effectively to customers and subscribers within the inbox," said Michael J. Harvey – Senior Director of Creative Services, BrightWave Marketing. "FATZ is a great fit for our agency's model and we're looking forward to working with their team."

For more information, contact:
Ruth DeFeo
rdefeo@brightwavemarketing.com
404-253-2544 x106

About FATZ

The first FATZ® opened in a converted peach shed in Spartanburg, S.C., in November 1988, and now has 48 restaurants throughout the Carolinas, Georgia, Tennessee and Virginia. FATZ® a subsidiary of Cafe Enterprises, Inc., ranked No. 34 in the 2010 South Carolina100 list of the state's largest privately owned companies by South Carolina Business, has also been named one of the nation's top 400 restaurant concepts by Restaurants & Institutions magazine for the past seven years, most recently ranking No. 245. In 2008, Chain Leader magazine included FATZ® in its "Top 50 Chains Under 50 Units." For more information, visit www.FATZ.com.

About BrightWave Marketing

BrightWave Marketing is North America's leading email marketing focused digital agency. The award-winning firm specializes in partnering with its clients to strategically develop, manage and optimize digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has worked with a blue chip client roster, including Affiliated Computer Service (A Xerox Company), AGCO Corporation, Chick-fil-A, CoreNet Global, Cox Business, O'Charley's, RaceTrac and Sports Illustrated. For more information, please visit www.BrightWaveMarketing.com.

We understand the power of electronic communication and know BrightWave Marketing will deliver best in class components to our customer communication and interface for email and social media.
- Chris Passarell, Director of Marketing for RaceTrac Petroleum

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