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» BrightWave Marketing Appoints Steven Roe as Director of Business Development

» How email marketers misuse metrics

» Better leads in 7 steps

» EmailStatCenter.com Releases First Annual State of Email Metrics Survey Results

» Email economics: what to do in a recession

» MediaPost Cites BrightWave's Successes

» The costly mistake most email marketers make

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Stat Nuggets
 

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» Only 50% of the email professionals surveyed reported that they use metrics for budgeting and forecasting purposes.
- EmailStatCenter.com, "State of Email Metrics Survey" (2007)

» Wednesday was the best day of the week in the third quarter of 2007 to send email in terms of click (3.9%) and open rates (25.4%).
- eROI (2007)

» 60 percent of business decision makers said Internet and email are the best ways for advertisers to reach them.
- Jupiter Research (2007)

» Email advertising spending will grow from an estimated $338 million in 2006 to $616 million in 2011, a six-year increase of 82% - but only half the rate of overall online ad spending.
- eMarketer (2007)



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Strong Spend Ahead for Email Marketing
Email marketing spending will grow to $2.1 billion in 2012 from $1.2 billion in 2007, according to JupiterResearch's "US E-mail Marketing Forecast, 2007 to 2012" report.

JupiterResearch also said that spending on retention email would more than double through 2012 and account for more than half of total email marketing spending by then.

Email Marketing Headlines

» The 80/20 rule for transactional emails
» The best way to expand your email list
» Don't rely on ESPs to deliver
» Stand out from the email crowd
» Cheap email tricks
» Email Formats: Choose or Lose
» U.S. Leads 'Dirty Dozen' Spam-Relaying Countries
» Mind your email reputation
» Don't give subscribers a reason to bail
» How email drives subscriptions for NASCAR
» Use email to close the conversion loop
» Forrester: Interactive Marketing Spend to Surpass $61B in Five Years
» 5 easy ways to win with email
» Spam Loves the Taste of Gmail; AOL, Not So Much
» Quick tips to avoid the bounce

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Search Marketing Headlines

» Will Agencies Get Search?
» 5 steps for outsourcing SEM
» Google Sets New High - 66 Percent of U.S. Searches in December 2007
» AdSense ads clickable areas restricted
» Paid search may benefit financial sector
» Ask.com Renews Google Search Deal
» Click Fraud Rate Breaches 16.2 Percent in Q3
» Search Affects CPG Brand Building, Offline & Online Sales
» Yahoo Search Ad Impressions Up, Google's Down
» 'Search Engine Fatigue' Drives Consumers to Distraction
» Dogpile Beats Google for Top Engine in Customer Satisfaction

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