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Only 50% of the
email professionals surveyed reported that they use metrics for budgeting and forecasting purposes.
-
EmailStatCenter.com, "State of Email Metrics Survey" (2007)
» Wednesday was the best day of the week
in the third quarter of 2007
to send email in terms of click (3.9%) and open rates (25.4%).
- eROI (2007)
» 60 percent
of business decision makers said Internet and email are the best ways for advertisers to reach them.
- Jupiter
Research (2007)
» Email advertising spending will grow from an estimated $338 million in 2006 to $616 million
in
2011, a six-year increase of 82% - but only half the rate of overall online ad spending.
- eMarketer
(2007)
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