2008
Can email survive
social media's rise?The popularity of social networks
shouldn't spell the end for email marketing but rather the
beginning of a harmonious relationship.
BrightWave Marketing
Takes Home Atlanta Marketer of the Year AwardBrightWave
Marketing won the prestigious Atlanta Marketer of the Year (AMY)
Award in the E-mail Marketing -- e-Commerce E-mail Program
category for its remarketing campaign on behalf of long time
client, CoreNet Global. The event took place March 27 at the Fox
Theatre in Atlanta, GA.
UP CLOSE / SIMMS
JENKINS: Sold on the power of emailThe Atlanta
Journal-Constitution profiles BrightWave Marketing's founder &
CEO.
CoreNet Global &
BrightWave Marketing are Selected as 2008 AMY Awards Finalists
BrightWave Marketing and client CoreNet Global 's Remarketing
Email Campaign has been named a 2008 Atlanta Marketer of the
Year (AMY) Awards finalist in the E-mail Marketing -- e-Commerce
E-mail Program category.
How to deliver on B2B email campaignsThe goal of most
business-to-business emails is to acquire leads, but most miss
the mark and do more damage than good. Follow these best
practices for better results.
BrightWave Marketing
CEO to Join eMarketing Association's Board of Advisors
Why the presidential
candidates flunked the email testBrent Rosengren
outlines how and why the candidates need to make sure their
email campaigns are maximized to the full potential. Learn from
their mistakes.
The BrightWave Blog Named Among Top
Email Marketing BlogsOne of Only Two Blogs Cited in
Strategy and Analysis Category – Visit
EmailMarketingReports.com for the Top 44 Email Marketing
Blogs
BrightWave Client Nets $120,000 through Remarketing Campaign
CoreNet Global boosts event signups with remarketing campaign
BrightWave Marketing CEO to Speak at Email Evolution Conference
BrightWave Marketing, Inc. today announced that leading email
marketing industry expert and BrightWave CEO, Simms Jenkins,
will be speaking next week at the Email Evolution Conference.
Ted's Montana Grill
Selects BrightWave Marketing as Email Marketing Agency of Record
Make your email's
first impression count
Use this 9-step checklist to ensure your email sign-up process
not only lures in users, but also keeps them subscribed -- and
happy.
BrightWave Marketing Appoints Steven Roe as Director of Business
DevelopmentBrightWave Marketing, Inc. announced Steven
Roe was appointed as Director of Business Development. Roe comes
from KnowledgeStorm, the Internet's top-ranked search resource
for technology solutions and information.
2007How email marketers
misuse metricsMarketers, agencies and ESPs reveal in a
survey what they do and don't do with email campaign metrics.
Better leads in 7
stepsLearn from BrightWave Marketing how to maximize
email's role in your lead-generation program.
EmailStatCenter.com Releases First Annual State of Email Metrics
Survey ResultsInteractive marketers cite strong
importance of proper email measurement & standardization as well
as key challenges for 2008.
BrightWave’s Jenkins To Address eMarketing
Leaders On Improving Email Marketing PerformanceATLANTA,
GA Oct. 24 – Simms Jenkins, Founder and Principal of BrightWave
Marketing, today will address the attendees at the eMarketing
Association’s Em7 Marketing Conference in Atlanta, GA.
Email economics:
what to do in a recessionSimms Jenkins tells you how to
convince the CMO that more dollars, not less, need to go toward
email marketing during an economic downturn.
Ammo And More AmmoMediaPost's Email Insider takes a look
at BrightWave's successes and uses them to demonstrate the
unique effectiveness of email marketing.
The costly
mistake most email marketers makeBrightWave Marketing's
founder explains that a test of companies' email response
practices reveals some startling results.
Click here for more information on this study.
Listen to Simms Jenkins
discuss the results of the study.
EmailStatCenter.com's
1st Annual State of Email Marketing Metrics Survey
Our sister website,
EmailStatCenter.com, has recently launched a new survey
intended to capture the state of email marketing metrics and how
they are viewed by you, the email marketing professionals.
Click here to
take the short survey and receive the results before they are
released to the public.
10 Email Marketing Best Practices by Simms Jenkins in GOT's
Connect newsletter
BrightWave Marketing profiled in industry newsletter
BrightWave
Marketing to Present at GOT Corporation's Email Marketing
Seminar
Simms Jenkins of BrightWave Marketing will present at GOT
Corporation's Atlanta Seminar 'Email Marketing 2.0: Strategies
for a Web. 2.0 World', an educational and informative seminar on
building effective email programs, strategies for increasing
response rate, effectively segmenting your contact list,
automating lead nurturing programs and delivery optimization.
How to piss off your
customersMake sure your customers don't think you're a
spammer, even if you
are CAN-SPAM compliant. BrightWave
Marketing shows you how.
BrightWave Marketing and EmailStatCenter.com Added as Major
Sponsors of the Email Experience Council - Also covered in
DM News,
ClickZ and
TechLinks.
eec gives BrightWave a shout out for launching
EmailStatCenter.com
BrightWave's Jenkins To Join Industry Leaders at eMarketing
Conference
Brent Rosengren Promoted to Director of Client Services, as
featured in
iMedia,
ClickZ and
MediaPost.
CAN-SPAM: It's the Law – and Good Business Practice
(registration required) - BrightWave’s Jenkins featured on
PayPal’s Online Merchant Network.
Win the Email Budget
Battle - A new iMedia Connection article promimently
featuring EmailStatCenter.com and Simms Jenkins of BrightWave
Marketing.
How to Improve Email
Response RatesSimms Jenkins discusses how
system-generated emails often fall to the bottom of a marketer's
to-do list, but they can have an enormous impact on user
loyalty.
Study Reveals Startling
Attitude About SpamBrightWave's Jenkins quoted in new
Spam Study.
3 Reasons Why Email is
Hotter than EverBrightWave Marketing's founder provides
evidence that email marketing has hit its stride.
10 Seconds to Email SuccessJoin 5 eec members and
industry leaders, including BrightWave Marketing's Founder and
Principal, Simms Jenkins, for a complimentary Webinar hosted by
Bulldog Solutions, on how to master the four critical areas that
define campaign success.
Top Email Trends
Revealed
BrightWave Marketing's founder identifies hot topics for email
marketers by evaluating their activity at the EmailStatCenter
site.
Email Metrics & Response Rates - ShoutStream/BrightWave
Marketing Podcast
Experts Weigh in on
Outlook 2007
By Simms Jenkins in iMediaConnection - Email marketing pros
discuss Outlook's upgrades and provide tips for dealing with the
changes.
BrightWave Marketing & The Email Experience Council Launch
EmailStatCenter.com as the Web's Definitive Source of
Statistical Data for the Email Marketing Industry. Read the
press release &
visit the site.
Email Experience Council cites BrightWave’s Jenkins on
international spam lawsKey email advocacy group quotes
BrightWave founder on UK and international email related
legislation. Jenkins said “International email-related laws, and
this UK law in particular, are often difficult to interpret but
that is no excuse for not complying.”
Read the full quote here to ensure you are in full
compliance.
Denison University learns how to raise funds through email
Denison University tapped e-mail marketing services firm
BrightWave Marketing for its e-mail marketing campaign aimed at
developing relations with alumni while raising money.
BrightWave founder included in Top 21 email marketing
information sources
Email Marketing Reports lists the most useful, timely, relevant
and trustworthy sources in the industry. BrightWave’s Jenkins
"has a knack in his column of producing thoughtful articles that
cover areas you may have never thought about before."
Signed with a
Marketing Message
BrightWave Marketing's principal, Simms Jenkins, tells you how
to make your email signature work for you.
Podcast
Interview regarding Company Growth.
BrightWave
Marketing Continues Major Growth, Sales Up 465 Percent Over Last
Three Years.
Lowe's tapped BrightWave to advise and consult on its email
marketing programs. In addition to ClickZ, the client win was
covered in
The Atlanta Business Chronicle and
iMediaConnection.
Dissecting a Week's Worth of Spam
BrightWave Marketing's principal analyzed a week's worth of spam
to see what spammers are up to, and compare their tactics to
best practices.
15 Wishes for Email
in 2007
As we head into the new year, BrightWave Marketing's founder
looks forward to fruitful email marketing for all.
2006
The Best of iMedia 2006
BrightWave penned article on the crucial elements for strong -
and compliant - email headers and footers, selected among top
articles of 2006 by iMediaConnection.
A
must read for your 2007 email planning.
How to Get
the Best ROI from Your EmailCheck out these tips to make
sure your email strategy is living up to its potential and how
you can get the best from your email partner.
(iMediaConnection.com)
One Day
for an Email Marketing ManagerBrightWave Marketing's
founder describes the hurly-burly of a day in the life of email
managers, and how to manage the chaos.
Atlanta Business Chronicle Cites New Client Wins
(Subscription Required)
How
to Keep Your Colleagues *and* Subscribers Happy With Your Emails
MarketingSherpa case study on BrightWave Marketing client
CoreNet Global (includes creative samples and metrics).
Best Practices for an Association featured in
DM News
Essential Guide to E-Mail Marketing.
Minimize Email UnsubscribesBrightWave Marketing's
founder lists ten ways to prevent unnecessary email unsubscribes.
How to
Spam-Proof Your Marketing Message
The BrightWave principal keeps you out of jail with these
guidelines for email marketing.
BrightWave Marketing is Proud to Announce its Acceptance as a
Platinum Member of the Email Experience Council (EEC)
BrightWave Marketing proudly announces that it has been accepted
and is joining the Email Experience Council, comprised of
interactive and email experts.
Email
Headers and Footers
BrightWave's founder and principal outlines the crucial elements
for strong -- and compliant -- email headers and footers.
BrightWave Marketing Adds ACS to Client Roster
Affiliated Computer Services, Inc. (NYSE: ACS), a premier
provider of business process outsourcing and information
technology solutions, has signed an agreement with BrightWave
Marketing to manage its Email Marketing programs for the Georgia
Health Partnership (GHP) and its Medicaid program. As featured
in
DMNews,
ClickZ,
iMediaConnection and
TechLINKS.
Email Marketing Webcast: Strategies, Newsletters & List Growth
Date: Tuesday, September 26, 2006
Time: 1:00 PM Eastern
Join this panel of experts, including BrightWave Marketing's
Simms Jenkins, for an event focused on email marketing. Speakers
will discuss:
Strategies for developing email marketing programs
Avoiding the SPAM net, getting to your list
Creating effective email newsletters
Growing email marketing lists
**
Register
Now! Add this event to your calendar by
clicking here.**
Read the Press Release Here
Email
FAQs
In his latest iMedia article, Simms Jenkins answers all the typical
email marketing questions prospects and clients have in common.
EmailMarketingReports.com In-Depth Interview with Simms Jenkins:
"Managing Email Marketing"
Free Email Marketing Podcast & Presentation - BrightWave
Marketing & ON24 Webcast Now Available for Download or Streaming.
Topics include:
- What constitutes “short” vs. “long” emails
-
Best practices for email messaging
- Messaging tactics to enhance email marketing revenue
- How creative can impact your campaign results
Simms
Jenkins Leads Agency Roundtable Discussion on Email Marketing
BrightWave Marketing Founder and Principal leads discussion at
iMedia Connection's annual Agency Summit.
Read what
was discussed.
Email
Metrics DemystifiedG. Simms Jenkins - BrightWave Marketing
founder outlines key considerations for analyzing and utilizing
campaign metrics.
Simms Jenkins and ON24 Deliver a Webcast on Email Length & How to
Increase Effectiveness of Your Email CampaignsOn Tuesday,
May 30th 2006 at 2pm EDT, the free webcast topic will be how keeping
your emails succinct and your message on target increases revenue.
Click here to register for free and tune in.
Atlanta Business Chronicle Covers New Client Wins
Floor
& Décor Selects BrightWave Marketing as Online Marketing Agency
As featured in
ClickZ,
iMediaConnection,
TechLINKS
and
Yahoo! News.
Does Email Length Matter?
The BrightWave Marketing founder discusses how keeping your emails
succinct and your message on target increases revenue.
BrightWave Marketing Principal to Address College Fundraisers on
Email Marketing
Jenkins will address the attendees, mainly comprised of Annual Fund
executives at the
member colleges, on
“The Challenges and Benefits of Email and E-Marketing.”
Bloggers & Marketers Find BrightWave Marketing’s Simms Jenkins’
Articles & Insights Worth Sharing
Hundreds of leading bloggers, marketers and websites around the
world have cited and referenced Simms Jenkins’ Email Marketing
opinions and views. His thoughts and strategic insight for Email
Marketing best practices continue to be received by a large and
diverse audience as leading edge, forward thinking information.
Every Company
Should Have a Newsletter (from iMediaConnection.com)
BrightWave Marketing Founder G. Simms Jenkins covers keys to
creating or reviewing your email newsletters.
2005
Your
Annual Email Audit in a Box (from iMediaConnection.com)
BrightWave's Simms Jenkins and a team of email heavyweights give you
everything you need to evaluate and optimize your email marketing
programs.
BrightWave Marketing Principal, Simms Jenkins,
elected to The Atlanta Interactive Marketing Association (AiMA) 2006
Board.
O
n
iMediaConnection.com,
BrightWave's founder offers tips on building relationships
and revenue with your existing email list.
BrightWave's
Simms Jenkins shares 10 things that will make sure your privacy
policy keeps you out of hot water on iMedia Connection.
Atlanta Brewing Company partners with BrightWave Marketing to
better serve loyal beer drinkers through Email Marketing programs.
BrightWave Marketing Announces Key New Hire to Manage Client
Services
Brent R. Rosengren has been appointed as Manager of Client Services
for BrightWave Marketing.
Matson, Driscoll & Damico Selects BrightWave Marketing
as Email
Marketing Provider
This client win was covered in
iMediaConnection.com,
BtoB,
TechLinks and
Canadian Insurance eNews.
Blogs vs. Email Marketing
BrightWave's Simms Jenkins argues that -- in spite of all the hype
-- when Email Marketing and blogs are compared, email still comes
out on top.
Writing on imediaconnection.com, BrightWave's Simms Jenkins
answers the
age-old question: how much email is enough?
Establishing the Right Email
Frequency
BrightWave Marketing, CoreNet Global Renew Expanded Email Marketing
Services Agreement
Simms Jenkins, writing for
iMedia Connection, reviews the new book on Email Marketing "Sign
Me Up" by Matt Blumberg and Michael Mayor.
Click Here to read this iMedia Book Club Review.
Southeast Innovations has an informative article on Email
Marketing and profiles BrightWave Marketing.
Click here for the PDF version of the article.
2004
On the eve of the election, Simms Jenkins, Principal of BrightWave
Marketing, analyzes the use of Email Marketing in the Presidential
Campaign in
“Email Marketing and the 2004 Election”, an article published on
iMedia Connection, a leading website serving interactive media
and marketing industries.
BrightWave Marketing and new clients are covered in MediaPost's
Accounts on the Move section, a record of the week's high profile
account and agency activity.
In The Atlanta Business Chronicle, BrightWave Marketing is noted for
some key new clients.
Read Marketing Sherpa’s Case Study on client CoreNet Global’s
successful and revenue generating Email campaign managed by
BrightWave Marketing.
BrightWave Marketing Principal, Simms Jenkins, interviewed on
Bloomberg TV - interview aired Saturday August 28 and Sunday 29.
Bloomberg Small Business with Lane Bajardi
http://www.bloomberg.com/media/tv/schedule_us.html
http://www.bloomberg.com/media/tv/index.html
Radio show on email marketing! Listen to BrightWave Marketing
Principal, Simms Jenkins, on the nationally syndicated
Computer Outlook Radio Show, archived from Friday,
July 9.
BrightWave Marketing and CoreNet Global Expand eMarketing
Partnership
BrightWave Marketing and client,
GourmetStation
are featured in a recent
case study on the highly influential and popular
Clickz site and Email newsletter.
Atlanta Business Chronicle features BrightWave Marketing in its
Industry Wrapups for Marketing & Media.
Read the article.
iMediaConnection features BrightWave Marketing and client turq
jewelry.
"Online Viral Marketing: Friend or Foe?"
Read the article.
Monday September 29, 2003: Accounts on the Move: Follow The Money.
MediaPost record of the week's
high-profile account and agency activity
READ THE WHITE PAPER ON Email Marketing - To Outsource or Bring
In-house?
Please click here
to read the paper.
BrightWave Marketing was recently profiled by Georgia
Innovations!
Please click here to read the profile.
September 18, 2003 - BrightWave Marketing Announces New Client
Additions and Continues Impressive First Year Growth
Please click
here to read the press release.
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