Overview

Back to (Email) School Tips and Tricks
Simms Jenkins, writing in ClickZ, provides fifteen back-to-school ideas to ensure you ace your year-end report card.

Social Media Grows Up: Connecting Email and Social Marketing
BrightWave CEO among industry heavy hitters featured in deep examination into email and social integration challenges and opportunities.

BrightWave wins Honorable Mention in ClickZ Connected Marketing Awards for Best Use of Email Marketing
The ClickZ Connected Marketing Awards 2010 recognize brands and organizations that have embraced innovation and creativity to connect with their audiences - and drive results

BrightWave's design prowess cited in industry blog
BrightWave's bold design for Chick-fil-A included in gallery of horizontal scrolling emails

Email and Social Media: Marketing's New PBJ
The marketer's tool kit is overflowing with tactics and ideas. Some of the best campaigns are those that build on tools that integrate social media and email marketing. Simms Jenkins, BrightWave Marketing and Morgan Stewart, ExactTarget join me to explore about how get the most value from what might seem like opposing tactics. » Click here to listen | » Learn More

The Do's and Don'ts of Email Marketing
Channelpro covers email essentials and features BrightWave CEO Simms Jenkins

DMA Luncheon: Digital Targeting Delivers ROI | BrightWave CEO | Ted's Montana Grill: Thurs., August 26, 2010 | 11:30 a.m.-1:30 p.m.
Digital, Targeted Messaging Delivers ROI for Ted's Montana Grill – see the DMA Monthly Event

What Can Email Marketers Learn From Lebron's Decision Fiasco?
On ClickZ, Simms Jenkins writes about five lessons learned from Lebron James's PR disaster and how to avoid this in your email marketing campaign.

How Chick-Fil-A's Email Offer Brought Customers Into Stores
MarketingProfs breaks down how and why tastefully targeted emails really do work for BrightWave client Chick-fil-A.

Spilled Ice Cream, Hurt Feelings, and Customer Choices
Simms Jenkins, in ClickZ, discusses the controversy and confusion created by Ben & Jerry's email marketing cutbacks.

A Peek Into the Subscriber's Inbox of 2012
Simms Jenkins writes, in ClickZ, about what to look out for the changes in the what, where, and when of email.

Connected Marketer Cites BrightWave CEO Among 5 Email Marketing Thought Leaders
Industry blog picks 5 top industry thinkers and leaders. BrightWave is on the list of heavy hitters.

BrightWave Marketing CEO Simms Jenkins to Speak at the 2010 Online Marketing Summit in Atlanta
This annual event brings together top minds from the digital marketing industry for a day of seminars, workshops and networking.

Email Institute features BrightWave client, Chick-fil-A's Cow Appreciation Day Email
The fast food chain combines the right blend of email and social media to keep customers engaged with its brand with this message.

Five Missed Opportunities for Acquiring Email Subscribers
Consider these touch points - including direct mail and SMS - to win new subscribers. Second in a two-part series by Simms Jenkins on ClickZ.

Email : Adding Video: Trouble or Nirvana?
BrightWave featured in Target Marketing article on using video in email.

Email Marketing Vs. Mail
"The Truth About Email Marketing" cited in eHow article discussing email marketing versus direct mail.

Four Missed Opportunities for Acquiring Email Subscribers
Simms Jenkins discusses how many leading websites make it difficult to find and/or sign up for their email offerings.

25 Things to Tell Your Friends and Family About Email Marketing
Simms Jenkins, in ClickZ, answers two deceptively simple questions often posed by friends and family: What do you do for a living and what does email marketing mean?

BrightWave Marketing Takes Home Top Email Campaign Award From DMA Atlanta, Completes Triple Crown of Atlanta Marketing Awards
BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs, took home the top Email Campaign Award from the Direct Marketing Association of Atlanta (DMA-Atlanta) at last week's South Star Awards ceremony.

Lost - Email Sign-Ups
Replacing the email sign-up form on your home page with links for Facebook and Twitter may please the internal team charged with creating a social presence. But what about your CFO?
Read the article | Read the press release

Email Marketing Return on Investment
The 60 Second Marketer discusses "The Truth About Email Marketing".

Talking Email Marketing with Simms Jenkins (Podcast)
Marketing Elements Talks Email Marketing with Simms Jenkins in this May 2010 Podcast.

American Marketing Association's AMY Awards 2010 Agency Marketer of the Year Video: Simms Jenkins
Watch the video on BrightWave CEO and fellow AMY Marketer of the Year Finalist.

8 Things I Wish Everyone Knew About Email Marketing
Simms Jenkins, in ClickZ, discusses 8 often overlooked aspects of email marketing.

AiMA Honors Atlanta's Best Online Marketing Talent
BrightWave Takes Most Effective Email Campaign Prize

What Needs to Change in Email Marketing
In ClickZ, Simms Jenkins writes that the email community needs to demonstrate its leadership in the outside digital community and change the "cheap and easy" notion of email.

BrightWave penned article selected among Best Email Marketing Strategies and Tactics of 2009
Read Email's new role in digital marketing

An Email Snob Interview with Simms Jenkins
Scott Cohen talks email with Simms Jenkins, CEO of BrightWave Marketing and creator of EmailStatCenter.com.

BrightWave Marketing Announces Expansion
BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs, is expanding its reach in 2010 with an updated Web site, a growing client services team and new headquarters.

7 Habits of Highly Effective Email Marketing Leaders
BrightWave's CEO writes in ClickZ about what makes a great email leader.

When a Rose Isn't a Rose in Permission-Based Marketing
ClickZ expert Simms Jenkins investigates why an online florist sends out an email marketing message to subscribers of a sister company's list and determines it's a thorny practice.

Insights and Action Items: Thought Leaders Gather in Atlanta to Discuss Best Practices and How to Implement Them at Integrated Marketing Summit - BrightWave CEO among speakers.
"The Integrated Marketing Summit is a very important event and demonstrates the need for continuing to learn and discuss key digital trends in the context of all marketing areas, not just in silos. This is a must-attend event for any serious marketer and Atlanta is fortunate to be a stop on this tour," said Simms Jenkins, CEO of Atlanta-based agency BrightWave Marketing.

BrightWave Marketing Wins AMY Award Honors for Top Email Program, CEO Awarded Marketer of the Year
BrightWave Marketing took top honors for Marketer of the Year-Agency and Email Program at the 2010 AMY Awards, hosted by the Atlanta chapter of the American Marketing Association.

How Much Are You and Your Email Program Worth?
Simms Jenkins, in ClickZ, explains how a compensation and resources study provides benchmarks for email marketing professionals.

EmailStatCenter.com's Compensation and Resources Report is available
Sister company of BrightWave Marketing releases new report which is a must-read for anyone in the email marketing industry. The findings from a recent survey include average email marketing budgets, size of team devoted to email marketing and the average compensation for professionals in the email space.

BrightWave Marketing Stands Out Among American Marketing Association's AMY Award Finalists
The agency was selected in the email program category for its work on behalf of Chick-fil-A^® and CEO Simms Jenkins was chosen as a finalist for Marketer of the Year - Agency.

Integrating Email and Social Marketing: Do's and Don'ts
Avoid the cookie cutter approach when sending messages on Facebook, Twitter, and email and three other factors to consider. Second in a two-part series by Simms Jenkins.

O'Charley's deploys Valentine's Day email campaign
with new AOR
With a new email agency of record at the helm, family restaurant chain O'Charley's is revamping its e-CLUB email program with a Valentine's Day push.

Integrating Social and Email Marketing: Where to Begin
First in a two-part series from Simms Jenkins on ClickZ.

O'Charley's Selects BrightWave Marketing as Email Marketing Agency of Record
BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs, was appointed to manage and enhance O'Charley's e-CLUB marketing program.

BrightWave and client, RaceTrac Petroleum, featured in Convenience Store News articles on social media, email and explosion of new opportunities within digital marketing.

• Networking Opportunities
• Overcoming Social Media Anxiety
• The Age of Digital Marketing

Big-Time Predictions From Email Marketing Heavyweights
Simms Jenkins, in ClickZ, tells you where email marketing is headed in 2010. Some advice from seven digital leaders from the agency, email service provider, and deliverability side.

Learning From the Best of the Best in Online Marketing
Simms Jenkins, chief executive of BrightWave Marketing, joins ClickZ's all-star roster of email marketing experts

Email Marketing Lessons From Two Retailers by Simms Jenkins
BrightWave's CEO debut column on ClickZ. Plus, eight points to consider in this year's email marketing plans.

RaceTrac Petroleum Selects BrightWave Marketing as Email Marketing and Social Media Agency
RaceTrac Petroleum, which operates over 525 retail gasoline convenience stores in 12 southeastern states has selected BrightWave Marketing as its email marketing and social media agency.

Media Coverage:
• DM News - RaceTrac Petroleum selects BrightWave Marketing for email, social media
• ClickZ - Execs & Accounts - RaceTrac Petroleum has selected BrightWave Marketing as its email marketing and social media agency
• Convenience Store News - RaceTrac Hires Email Marketing and Social Media Agency
• CSP (Convenience Store / Petroleum) - RaceTrac Sees Bright Future for Social Media
• National Association of Convenience Stores - RaceTrac Enhances Social Media Outreach
• Examiner.com - RaceTrac ramps up their social media outreach

A holistic email program sells burgers & builds loyalty
Featured in DM News Essential Guide to Email Marketing

Social marketing guru & New York Times Best Seller Chris Brogan reviews BrightWave CEO's book on email marketing

Why Facebook and Twitter Won't Kill EMail
ClickZ interviews BrightWave CEO in response to Wall Street Journal article.

The challenge of "mobile triage"
BrightWave CEO offers tips to increase your chances of reaching your mobile recipients in B to B Magazine.

Maturation leads to saturation
Cost-efficiency pushes email to the fore, but inbox glut means messages must stand out. BrightWave CEO featured in BtoB Magazine.

Inspire Interaction with Promo Emails: 4 Tactics to Boost Clicks, Encourage Social Sharing
BrightWave Marketing and Chick-fil-A revamp email marketing program and find powerful results.

Top email marketing info sources for 2009
BrightWave CEO & EmailStatCenter.com featured in latest report from Email Marketing Reports

'Social' justice: Restaurants fight 'brandjacking' threat
Simms Jenkins, CEO of BrightWave Marketing, said the most important priorities for (restaurant) brands entering social media is to determine where its customers engage the brand online.

How BrightWave CEO & Other Top Marketers Define Marketing
Marketing Definitions from the Top Marketers on Twitter

Smart tips to re-energize your email efforts
BrightWave's CEO latest iMedia article discusses how to pump up results when your email campaigns start losing their luster.

BrightWave Marketing Selected by iFLOOR as Email Marketing Agency of Record
BrightWave Marketing, Inc. an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs, has been selected by iFLOOR as its first email marketing partner and agency of record.

The 60 Second Marketer Reviews "The Truth About Email Marketing"

BrightWave Marketing Wins Top Prize From Direct Marketing Association at South Star Awards
BrightWave Marketing was awarded the Best in Show from the Direct Marketing Association (DMA) - Atlanta during their South Star Awards ceremony, on behalf of client, Ted's Montana Grill.

Nine Email Tactics That Can Put You Out of Business
In MarketingProfs, BrightWave CEO Simms Jenkins provides advice on what not to do within your email program. (subscription required)

How email will stay in the marketing game
In iMediaConneciton, BrightWave's Steven Roe describes how email has long been treated like the red-headed stepchild of digital marketing. Here's why you need to stop stifling its potential.

Naturally Fresh Appoints BrightWave as Email Marketing Agency of Record
Naturally Fresh has chosen BrightWave Marketing to develop, manage and optimize its permission email marketing efforts.

The power and wisdom of using email remarketing
BrightWave's CEO writes about this high ROI tactic in DM News

How "the cloud" can boost your email strategy
BrightWave CEO quoted in iMedia cover story

Case Study : Corralling Ted's Herd for Leads
The restaurant chain founded by Ted Turner worked with BrightWave Marketing of Atlanta on "Ted's Burger FANatic Contest" to spread the word about the patties.

How Twitter and email can benefit targeted marketing
BrightWave CEO Simms Jenkins takes a look at why Twitter and email should be considered an essential part of any budget-conscious messaging strategy.

Why email marketing deserves more respect
Email marketers continue to struggle for the recognition -- and budgets -- they deserve. In this interview by BrightWave CEO Simms Jenkins, marketing veteran Stan Rapp provides his insights on how these challenges can be overcome.

BrightWave Marketing Announces Partnership with Chick-fil-A: Firm to be Email Marketing Agency of Record
BrightWave Marketing, Inc. an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs, has been selected by Chick-fil-A as its first email marketing partner and agency of record.

Media Coverage:
Atlanta Business Chronicle - Chick-fil-A hires marketing firm BrightWave

Brandweek - Chick-fil-A Brings Milkshake Promo to Consumers' Inboxes

Clickz - Chick-fil-A hands email duties to BrightWave

DM News - Chick-fil-A partnering with BrightWave Marketing on email

Promo Magazine - Chick-fil-A Names BrightWave for Its Email Work

QSR web/Quick Service Restaurant News & Trends - BrightWave to boost Chick-fil-A email marketing

TechLINKS - BrightWave Marketing Announces Partnership with Chick-fil-A: Firm to be Email Marketing Agency of Record

Working with email consultants #3: How?
EmailMarketingReports.com features BrightWave CEO in Part 3 of the series on working with email marketing consultants.

10 ways to prepare for the coming email boom
In iMedia, Simms Jenkins writes about how the current economic crisis presents an unprecedented opportunity for email marketers to grow their programs. Here's how to make sure this chance doesn't pass you by.

Working with email marketing consultants #2: Who
BrightWave Marketing CEO's thoughts on how to pick the right email marketing partner, as featured in EmailMarketingReports.com

BrightWave Marketing, Ted's Montana Grill Selected as '09 AMY Awards Finalists
BrightWave was named a 2009 Atlanta Marketer of the Year (AMY) Awards finalist in the Online Strategy category for its work on behalf of client, Ted's Montana Grill.

Working with email marketing consultants #1 When?
EmailMarketingReports.com features BrightWave Marketing CEO on taking email to the next level.

11 insights from a single email click
Despite the down economy, marketers shouldn't lose sight of email's less obvious virtues. Here's why it's OK if your messages don't always lead to sales.

27 questions for your email marketing in 2009
27 questions for your email marketing in 2009 – BrightWave CEO featured in EmailMarketingReports.com feature on top challenges in year ahead.

Email's new role in digital marketing
In this iMediaConnection In Focus cover story, article, BrightWave Marketing CEO, Simms Jenkins, discusses five ongoing shifts in the fundamentals of email marketing, as well as how these changes should influence your campaigns.

The Benefits of Email
Simms Jenkins penned strategies for opt in email marketing are included in this publication for Marketing Smarts for the Growing Business.

Sales & Marketing Management Magazine feature
An excerpt from The Truth About Email Marketing - Chapter 14: The Truth About Creating and Growing a List.

Email: What's Inside?
In CRM Magazine, Simms Jenkins is quoted in this article about the several layers to effective email messaging.

AMA Interview -10 Minutes with Simms Jenkins
This article in the American Marketing Association magazine presents an interview with Simms Jenkins, chief executive officer of BrightWave Marketing Inc. Jenkins talks about direct marketing developments he expects to see in 2009. He also discusses methods for effective direct mail marketing campaigns and gives his thoughts on why electronic mail is the most popular form of direct response marketing.

How Bad Email Erodes Brand Value
The ExactTarget blog highlights an article by BrightWave Marketing CEO, Simms Jenkins

The truth (and lies) about email marketing
Writing in iMediaConnection, BrightWave CEO Simms Jenkins says it's important to separate fact from fiction when it comes to developing your email campaigns. This is what you need to know about this powerful and often controversial communication tool.

7 Ways to Woo Customers Through Email Subject Lines
So what's the magic email subject line formula? There isn't just one, experts, including BrightWave CEO Simms Jenkins say. But they provide plenty of tips to help marketers find their own voices.

iMediaConnection article "Email: still #1, still a drag" features BrightWave Marketing CEO

Ted's Montana Grill mixes email with social media
Restaurant chain Ted's Montana Grill, has found that email and a social media mix is the way to increase brand engagement and customer loyalty, using BrightWave Marketing's recently released targeted messaging services platform.

How to harness email's rise to power
During this period of national transition, you can capitalize on email's increasing prominence and better position your campaigns for long-term success.

Harnessing the Power of Email Marketing
In this "Connections" interview with Stan Relihan, Asia Pacific's top headhunter, Simms discusses some of the benefits, pitfalls and myths involved - all of which are covered in his book, 'The Truth About Email Marketing'.

Richmond Times Dispatch article on email marketing featuring BrightWave CEO
Emailing can be cheap but not necessarily easy.

BrightWave Marketing CEO to Present, Lead Panel at eMarketing Association Event and Sign New Book at AiMA Event
BrightWave Marketing announced that CEO Simms Jenkins will speak at the eMarketing Association's eM8 conference in Atlanta, in addition to leading and participating in two panel discussions.

BrightWave Marketing Launches Targeted Messaging Services Practice
In addition to its full service email marketing offerings, BrightWave Marketing will offer full service management of targeted messaging platforms including SMS/text messaging, voice broadcast messaging and Social Network Program Marketing services.

Send smarter email, not more email
In tough economic times, don't inundate subscribers with email just because it's inexpensive to do so. Follow these six tips for effective strategic campaigns.

How to Conduct Effective Email Marketing
In eWeek, BrightWave CEO Simms Jenkins explains the truths and lies about effective email marketing campaigns.

How to create email campaigns for mobile devices
In today's wireless world, your marketing messages have to be able to reach consumers no matter where they check their email. Here's how to mobilize your campaigns.

Understanding Email Marketing with Simms Jenkins
Despite increased government regulation and stronger email supression software, email marketing is proving to still be an effective way to market your product or service. Simms Jenkins, author of The Truth About EMail Marketing, sits down with Catalyst Magazine's Drew Ermenc to explain the basics behind this affordable way to reach your current and future customers.

CEO Simms Jenkins to Sign Copies of New Book at Return2Customer 2008
Simms Jenkins, CEO of award-winning email marketing services firm, BrightWave Marketing and author of The Truth About Email Marketing (FT Press, 2008) will be presenting at the Return2Customer 2008 event in Atlanta, GA. The conference features Martha Rogers, Ph. D, of Peppers & Rogers as the keynote speaker.

The Truth About Email Marketing Podcast
BrightWave Marketing CEO Simms Jenkins discusses key concepts from his book, "The Truth About Email Marketing," with IBM Distinguished Engineer Mike Moran in this 3-part series. Learn best practices and bite-size, easy-to-use techniques that get results.

Stupid email practices and the marketers behind them
Simms Jenkins writes in iMediaConnection about how ignorant and offensive tactics continue to persist in the email marketing space. Learn what they are and why you should avoid them.

Nothing But the Truth: New Titles from "Truth About" Series on Social Networking, Email Marketing, Identity Theft From FT Press are Must-Reads
Read the official press release for The Truth About Email Marketing.

Strategies, goals and quick wins: Expert Interview
Simms Jenkins is interviewed by Mark Brownlow of Email Marketing Reports, following the release of his new book, The Truth About Email Marketing.

2 Interviews with BrightWave CEO on The Truth About Email Marketing
The Email Experience Blog's Chad White goes one on one with Simms Jenkins & the widely followed Reading With Celeste blog follows suit.

BrightWave Marketing Wins Gold SouthStar Award from the DMA
BrightWave Marketing, in conjunction with client CoreNet Global, was awarded the top prize from the Direct Marketing Association (DMA) -- Atlanta during their SouthStar Awards ceremony. The event took place June 5 in Atlanta, GA.

VP of Global Interactive Marketing for The Coca-Cola Company to Keynote eMarketing-8 Atlanta Conference – BrightWave CEO among speakers.

Leveraging the Value of Email Marketing During a Recession
Aquent Sponsors AMA Webcast with Simms Jenkins of BrightWave Marketing

California Casualty Chooses BrightWave Marketing as Email Marketing Partner
BrightWave Marketing has been selected by California Casualty, a 94-year-old organization that offers personal lines auto and home insurance to the educator and public safety communities, as its first email marketing partner and agency of record.

BrightWave CEO Simms Jenkins To Tell The Truth About Email Marketing
The Truth About Email Marketing, to be published in August 2008 by Pearson Education's FT Press, focuses on the rise of email marketing and explores how companies can benefit from it. Visit the book website.

Can email survive social media's rise?
The popularity of social networks shouldn't spell the end for email marketing but rather the beginning of a harmonious relationship.

BrightWave Marketing Takes Home Atlanta Marketer of the Year Award
BrightWave Marketing won the prestigious Atlanta Marketer of the Year (AMY) Award in the Email Marketing -- e-Commerce Email Program category for its remarketing campaign on behalf of long time client, CoreNet Global. The event took place March 27 at the Fox Theatre in Atlanta, GA.

UP CLOSE / SIMMS JENKINS: Sold on the power of email
The Atlanta Journal-Constitution profiles BrightWave Marketing's founder & CEO.

CoreNet Global & BrightWave Marketing are Selected as 2008 AMY Awards Finalists
BrightWave Marketing and client CoreNet Global 's Remarketing Email Campaign has been named a 2008 Atlanta Marketer of the Year (AMY) Awards finalist in the Email Marketing -- e-Commerce Email Program category.

How to deliver on B2B email campaigns
The goal of most business-to-business emails is to acquire leads, but most miss the mark and do more damage than good. Follow these best practices for better results.

BrightWave Marketing CEO to Join eMarketing Association's Board of Advisors

Why the presidential candidates flunked the email test
Brent Rosengren outlines how and why the candidates need to make sure their email campaigns are maximized to the full potential. Learn from their mistakes.

The BrightWave Blog Named Among Top Email Marketing Blogs
One of Only Two Blogs Cited in Strategy and Analysis Category – Visit EmailMarketingReports.com for the Top 44 Email Marketing Blogs

BrightWave Client Nets $120,000 through Remarketing Campaign
CoreNet Global boosts event signups with remarketing campaign

BrightWave Marketing CEO to Speak at Email Evolution Conference
BrightWave Marketing, Inc. today announced that leading email marketing industry expert and BrightWave CEO, Simms Jenkins, will be speaking next week at the Email Evolution Conference.

Ted's Montana Grill Selects BrightWave Marketing as Email Marketing Agency of Record

Make your email's first impression count
Use this 9-step checklist to ensure your email sign-up process not only lures in users, but also keeps them subscribed -- and happy.

BrightWave Marketing Appoints Steven Roe as Director of Business Development
BrightWave Marketing, Inc. announced Steven Roe was appointed as Director of Business Development. Roe comes from KnowledgeStorm, the Internet's top-ranked search resource for technology solutions and information.

How email marketers misuse metrics
Marketers, agencies and ESPs reveal in a survey what they do and don't do with email campaign metrics.

Better leads in 7 steps
Learn from BrightWave Marketing how to maximize email's role in your lead-generation program.

EmailStatCenter.com Releases First Annual State of Email Metrics Survey Results
Interactive marketers cite strong importance of proper email measurement & standardization as well as key challenges for 2008.

BrightWave's Jenkins To Address eMarketing Leaders On Improving Email Marketing Performance
ATLANTA, GA Oct. 24 - Simms Jenkins, Founder and Principal of BrightWave Marketing, today will address the attendees at the eMarketing Association’s Em7 Marketing Conference in Atlanta, GA.

Email economics: what to do in a recession
Simms Jenkins tells you how to convince the CMO that more dollars, not less, need to go toward email marketing during an economic downturn.

Ammo And More Ammo
MediaPost's Email Insider takes a look at BrightWave's successes and uses them to demonstrate the unique effectiveness of email marketing.

The costly mistake most email marketers make
BrightWave Marketing's founder explains that a test of companies' email response practices reveals some startling results. Click here for more information on this study. Listen to Simms Jenkins discuss the results of the study.

EmailStatCenter.com's 1st Annual State of Email Marketing Metrics Survey
Our sister website, EmailStatCenter.com, has recently launched a new survey intended to capture the state of email marketing metrics and how they are viewed by you, the email marketing professionals. Click here to take the short survey and receive the results before they are released to the public.

10 Email Marketing Best Practices by Simms Jenkins in GOT's Connect newsletter

BrightWave Marketing profiled in industry newsletter

BrightWave Marketing to Present at GOT Corporation's Email Marketing Seminar
Simms Jenkins of BrightWave Marketing will present at GOT Corporation's Atlanta Seminar 'Email Marketing 2.0: Strategies for a Web. 2.0 World', an educational and informative seminar on building effective email programs, strategies for increasing response rate, effectively segmenting your contact list, automating lead nurturing programs and delivery optimization.

How to piss off your customers
Make sure your customers don't think you're a spammer, even if you are CAN-SPAM compliant. BrightWave Marketing shows you how.

BrightWave Marketing and EmailStatCenter.com Added as Major Sponsors of the Email Experience Council - Also covered in DM News, ClickZ and TechLinks.

eec gives BrightWave a shout out for launching EmailStatCenter.com

BrightWave's Jenkins To Join Industry Leaders at eMarketing Conference

Brent Rosengren Promoted to Director of Client Services, as featured in iMedia, ClickZ and MediaPost.

CAN-SPAM: It's the Law - and Good Business Practice (registration required)
BrightWave's Jenkins featured on PayPal’s Online Merchant Network.

Win the Email Budget Battle
A new iMedia Connection article promimently featuring EmailStatCenter.com and Simms Jenkins of BrightWave Marketing.

How to Improve Email Response Rates
Simms Jenkins discusses how system-generated emails often fall to the bottom of a marketer's to-do list, but they can have an enormous impact on user loyalty.

Study Reveals Startling Attitude About Spam
BrightWave's Jenkins quoted in new Spam Study.

3 Reasons Why Email is Hotter than Ever
BrightWave Marketing's founder provides evidence that email marketing has hit its stride.

10 Seconds to Email Success
Join 5 eec members and industry leaders, including BrightWave Marketing's Founder and Principal, Simms Jenkins, for a complimentary Webinar hosted by Bulldog Solutions, on how to master the four critical areas that define campaign success.

Top Email Trends Revealed
BrightWave Marketing's founder identifies hot topics for email marketers by evaluating their activity at the EmailStatCenter site.

Email Metrics & Response Rates
ShoutStream/BrightWave Marketing Podcast

Experts Weigh in on Outlook 2007
By Simms Jenkins in iMediaConnection - Email marketing pros discuss Outlook's upgrades and provide tips for dealing with the changes.

BrightWave Marketing & The Email Experience Council Launch EmailStatCenter.com as the Web's Definitive Source of Statistical Data for the Email Marketing Industry
Read the press release & visit the site.

Email Experience Council cites BrightWave’s Jenkins on international spam laws
Key email advocacy group quotes BrightWave founder on UK and international email related legislation. Jenkins said "International email-related laws, and this UK law in particular, are often difficult to interpret but that is no excuse for not complying." Read the full quote here to ensure you are in full compliance.

Denison University learns how to raise funds through email
Denison University tapped email marketing services firm BrightWave Marketing for its email marketing campaign aimed at developing relations with alumni while raising money.

BrightWave founder included in Top 21 email marketing information sources
Email Marketing Reports lists the most useful, timely, relevant and trustworthy sources in the industry. BrightWave’s Jenkins "has a knack in his column of producing thoughtful articles that cover areas you may have never thought about before."

Signed with a Marketing Message
BrightWave Marketing's principal, Simms Jenkins, tells you how to make your email signature work for you.

BrightWave Marketing Continues Major Growth, Sales Up 465 Percent Over Last Three Years.

Lowe's tapped BrightWave to advise and consult on its email marketing programs.
In addition to ClickZ, the client win was covered in The Atlanta Business Chronicle and iMediaConnection.

Dissecting a Week's Worth of Spam
BrightWave Marketing's principal analyzed a week's worth of spam to see what spammers are up to, and compare their tactics to best practices.

15 Wishes for Email in 2007
As we head into the new year, BrightWave Marketing's founder looks forward to fruitful email marketing for all.

The Best of iMedia 2006
BrightWave penned article on the crucial elements for strong - and compliant - email headers and footers, selected among top articles of 2006 by iMediaConnection. A must read for your 2007 email planning.

How to Get the Best ROI from Your Email
Check out these tips to make sure your email strategy is living up to its potential and how you can get the best from your email partner. (iMediaConnection.com)

One Day for an Email Marketing Manager
BrightWave Marketing's founder describes the hurly-burly of a day in the life of email managers, and how to manage the chaos.

Atlanta Business Chronicle Cites New Client Wins (Subscription Required)

How to Keep Your Colleagues *and* Subscribers Happy With Your Emails
MarketingSherpa case study on BrightWave Marketing client CoreNet Global (includes creative samples and metrics).

Best Practices for an Association featured in DM News Essential Guide to EMail Marketing.

Minimize Email Unsubscribes
BrightWave Marketing's founder lists ten ways to prevent unnecessary email unsubscribes.

How to Spam-Proof Your Marketing Message
The BrightWave principal keeps you out of jail with these guidelines for email marketing.

BrightWave Marketing is Proud to Announce its Acceptance as a Platinum Member of the Email Experience Council (EEC)
BrightWave Marketing proudly announces that it has been accepted and is joining the Email Experience Council, comprised of interactive and email experts.

Email Headers and Footers
BrightWave's founder and principal outlines the crucial elements for strong -- and compliant -- email headers and footers.

BrightWave Marketing Adds ACS to Client Roster
Affiliated Computer Services, Inc. (NYSE: ACS), a premier provider of business process outsourcing and information technology solutions, has signed an agreement with BrightWave Marketing to manage its Email Marketing programs for the Georgia Health Partnership (GHP) and its Medicaid program. As featured in DMNews, ClickZ, iMediaConnection and TechLINKS.

Email Marketing Webcast: Strategies, Newsletters & List Growth
"Date: Tuesday, September 26, 2006 Time: 1:00 PM Eastern Join this panel of experts, including BrightWave Marketing's Simms Jenkins, for an event focused on email marketing. Speakers will discuss:
• Strategies for developing email marketing programs
• Avoiding the SPAM net, getting to your list
• Creating effective email newsletters
• Growing email marketing lists"

Email FAQs
In his latest iMedia article, Simms Jenkins answers all the typical email marketing questions prospects and clients have in common.

EmailMarketingReports.com In-Depth Interview with Simms Jenkins:
Managing Email Marketing

Free Email Marketing Podcast & Presentation
"BrightWave Marketing & ON24 Webcast Now Available for Download or Streaming. Topics include:
• What constitutes "short" vs. "long" emails
• Best practices for email messaging
• Messaging tactics to enhance email marketing revenue
• How creative can impact your campaign results"

Simms Jenkins Leads Agency Roundtable Discussion on Email Marketing
BrightWave Marketing Founder and Principal leads discussion at iMedia Connection's annual Agency Summit. Read what was discussed.

Email Metrics Demystified
G. Simms Jenkins - BrightWave Marketing founder outlines key considerations for analyzing and utilizing campaign metrics.

Simms Jenkins and ON24 Deliver a Webcast on Email Length & How to Increase Effectiveness of Your Email Campaigns
On Tuesday, May 30th 2006 at 2pm EDT, the free webcast topic will be how keeping your emails succinct and your message on target increases revenue. Click here to register for free and tune in.

Atlanta Business Chronicle Covers New Client Wins
BrightWave will manage email and online marketing campaigns for Floor and Décor, Vantage Deluxe World Travel and the American College of Emergency Physicians.

Floor & Décor Selects BrightWave Marketing as Online Marketing Agency
As featured in ClickZ, iMediaConnection, TechLINKS and Yahoo! News.

Does Email Length Matter?
The BrightWave Marketing founder discusses how keeping your emails succinct and your message on target increases revenue.

BrightWave Marketing Principal to Address College Fundraisers on Email Marketing
Jenkins will address the attendees, mainly comprised of Annual Fund executives at the member colleges, on "The Challenges and Benefits of Email and E-Marketing."

Bloggers & Marketers Find BrightWave Marketing’s Simms Jenkins' Articles & Insights Worth Sharing
Hundreds of leading bloggers, marketers and websites around the world have cited and referenced Simms Jenkins' Email Marketing opinions and views. His thoughts and strategic insight for Email Marketing best practices continue to be received by a large and diverse audience as leading edge, forward thinking information.

Every Company Should Have a Newsletter (from iMediaConnection.com)
BrightWave Marketing Founder G. Simms Jenkins covers keys to creating or reviewing your email newsletters.

Your Annual Email Audit in a Box (from iMediaConnection.com)
BrightWave's Simms Jenkins and a team of email heavyweights give you everything you need to evaluate and optimize your email marketing programs.

BrightWave Marketing Principal, Simms Jenkins, elected to The Atlanta Interactive Marketing Association (AiMA) 2006 Board.
Atlanta Interactive Marketing Association (AiMA) Elects 2006 Board

On iMediaConnection.com
BrightWave's founder offers tips on building relationships and revenue with your existing email list.

BrightWave's Simms Jenkins shares
10 things that will make sure your privacy policy keeps you out of hot water on iMedia Connection.

Atlanta Brewing Company partners with BrightWave Marketing
Better serve loyal beer drinkers through Email Marketing programs.

BrightWave Marketing Announces Key New Hire to Manage Client Services
Brent R. Rosengren has been appointed as Manager of Client Services for BrightWave Marketing.

Matson, Driscoll & Damico Selects BrightWave Marketing as Email Marketing Provider
This client win was covered in iMediaConnection.com, BtoB, TechLinks and Canadian Insurance eNews.

Blogs vs. Email Marketing
BrightWave's Simms Jenkins argues that -- in spite of all the hype -- when Email Marketing and blogs are compared, email still comes out on top.

Establishing the Right Email Frequency
Writing on imediaconnection.com, BrightWave's Simms Jenkins answers the age-old question: how much email is enough?

BrightWave Marketing, CoreNet Global Renew Expanded Email Marketing Services Agreement
BrightWave Marketing, Inc. announced that CoreNet Global, the world's premier professional association for corporate real estate executives, has renewed its agreement for Email Marketing Services.

Simms Jenkins, writing for iMedia Connection, reviews the new book on Email Marketing "Sign Me Up" by Matt Blumberg and Michael Mayor. Click Here to read this iMedia Book Club Review.

Southeast Innovations has an informative article on Email Marketing and profiles BrightWave Marketing. Click here for the PDF version of the article.

Email Marketing and the 2004 Election
On the eve of the election, Simms Jenkins, Principal of BrightWave Marketing, analyzes the use of Email Marketing in the Presidential Campaign

BrightWave Marketing and new clients are covered in MediaPost's Accounts on the Move section, a record of the week's high profile account and agency activity.

In The Atlanta Business Chronicle, BrightWave Marketing is noted for some key new clients.

Read Marketing Sherpa's Case Study on client CoreNet Global's successful and revenue generating Email campaign managed by BrightWave Marketing.
Do Duplicate Email Sends Pay Off? Test Results of Compelling Email Offer Sent to Same List Twice

BrightWave Marketing Principal, Simms Jenkins, interviewed on Bloomberg TV
Interview aired Saturday August 28 and Sunday 29.

Computer Outlook Radio Show
Radio show on email marketing! Listen to BrightWave Marketing Principal, Simms Jenkins, on the nationally syndicated Computer Outlook Radio Show, archived from Friday, July 9.

BrightWave Marketing and CoreNet Global Expand eMarketing Partnership

Clickz site and Email newsletter.
BrightWave Marketing and client, GourmetStation are featured in a recent case study on the highly influential and popular

Atlanta Business Chronicle features BrightWave Marketing in its Industry Wrapups for Marketing & Media.

"Online Viral Marketing: Friend or Foe?"
iMediaConnection features BrightWave Marketing and client turq jewelry.