BrightWave CEO Simms Jenkins Featured Speaker at The Power of eMarketing Conference

ATLANTA – Oct. 20, 2010 – On Thursday, Oct. 21, Simms Jenkins, CEO of BrightWave Marketing and author of "The Truth About Email Marketing," will speak on "7 Surefire Ways to Improve ROI for Your Email Program" at The Power of eMarketing Conference in Baltimore. In addition to contributing as a speaker, Jenkins is also participating in a panel on email marketing at the conference presented by the eMarketing Association (eMA).

"This presentation is designed to help email marketers take their programs to the next level," said Jenkins. "I am excited to return to my hometown of Baltimore for this great event to discuss how improving your email marketing program is more achievable than many may think."

In addition to Jenkins' participation at the conference, his agency, BrightWave Marketing, has also contributed to the event through a sponsorship and email marketing services. As part of its sponsorship, BrightWave redesigned the eMA's email template for the conference to make it more visually appealing and help improve the email program’s results.

For more information, contact:
Ruth Mitcham
rmitcham@brightwavemarketing.com
404-214-9942

About BrightWave Marketing

BrightWave Marketing is an award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, RaceTrac, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit www.BrightWaveMarketing.com or visit EmailStatCenter.com, the leading authority on email marketing metrics. BrightWave Marketing's CEO Simms Jenkins is the author of "The Truth About Email Marketing" published by Pearson's FT Press. Visit www.TheTruthAboutEmailMarketing.com for more information on the book.

About eMarketing Association

The eMarketing Association (eMA) is the world's largest association of eMarketing professionals. Members include governments, companies, professionals and students involved with the eMarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related to e-Commerce,SEO, eMail marketing, social marketing, multi-channel marketing and legislative issues. The eMA has members in over 60 countries around the world, and sponsors or manages over 30 events a year. More than 18,000 marketers have enrolled in eMA online courses and thousands of eMarketing professionals and students have achieved certification status. Additionally, the eMarketing Association manages the largest online network of marketing professionals in the world with over 285,000 members.

I can only extend the highest recommendation possible of BrightWave if you plan on developing a more impactful and profitable eCommerce business. We were beyond satisfied.
- Ken Ungaro, Email Specialist, Lowe's

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