BrightWave Marketing Releases New White Paper
on Email Acquisition Strategies & Tactics

"Email Acquisition 2.0" Provides Insight & Tips on How to Leverage Social Platforms for Email Growth

ATLANTA – September 07, 2011 – BrightWave Marketing, North America's leading email focused digital agency, has released a white paper on new strategies and tactics to acquire new email subscribers. The white paper, titled "Email Acquisition 2.0," focuses on one of the holy grails of digital marketing: how to gain more subscribers without renting lists or spending a substantial amount of money on the efforts. It is available for download at http://www.brightwavemarketing.com/knowledge-center-case-studies.php.

The report addresses cutting edge tactics that leverage new ways to increase your email subscription list. Not only are Twitter and Facebook covered, but Foursquare, SMS and QR Codes are all showcased as platforms that can be effectively used to acquire email subscribers.

"At BrightWave, our clients are always looking for new ways to expand their audiences and this white paper serves as a guide to the plethora of new acquisition tools that exist because of social media," said Ryan P. Tuttle - vice president of strategic services, BrightWave Marketing. "Readers of Email Acquisition 2.0 will come away with new acquisition tactics to test and implement in order to grow their own email programs."

"Email Acquisition 2.0" is the latest in thought leadership from BrightWave Marketing. The agency has a long history of industry-supporting efforts and intellectual capital including the creation of EmailStatCenter.com, dozens of articles, including CEO Simms Jenkins' Best Practices column on ClickZ.com, and numerous speaking engagements. For more information, please visit BrightWave's Knowledge Center at http://www.brightwavemarketing.com/knowledge-center.php.

For more information contact:
Ruth DeFeo
rdefeo@brightwavemarketing.com
404-253-2544 x106

About BrightWave Marketing

BrightWave Marketing is North America's leading email marketing focused digital agency. The award-winning firm specializes in partnering with its clients to strategically develop, manage and optimize all digital targeted messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has worked with a blue chip client roster, including Affiliated Computer Service (A Xerox Company), Chick-fil-A, CoreNet Global, Cox Business, O'Charley's, RaceTrac and Sports Illustrated. For more information, please visit http://www.BrightWaveMarketing.com.

BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
- Michael McCathren, Interactive Digital Marketing, Chick-fil-A

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