BrightWave Marketing CEO to Host AiMA Monthly Event,
"Email Marketing: A Powerful Hub for Marketing Communications"

ATLANTA – February 22, 2011 – Simms Jenkins – CEO of North America's leading email marketing focused digital agency, BrightWave Marketing, and one of the industry's top experts – will moderate a panel discussion on the benefits of email marketing as they relate to cross-channel strategies at the Atlanta Interactive Marketing Association's (AiMA) monthly event on February 23.

The discussion, "Email Marketing: A Powerful Hub for Marketing Communications," will feature panelists from a range of national brands and nonprofits, including Christina Hsu, e-commerce marketing manager, Tommy Hilfiger; Eric Bowles, director of membership & marketing, CoreNet Global; and Heather Shore who works with a top healthcare portal.

"By bringing panelists from a range of industries with a wide variety of backgrounds, attendees will hear a unique perspective on how email can be used to strengthen other channels, including search, social, mobile and print," said Jenkins. "We want to provide actionable steps that attendees can immediately use to enhance their digital marketing programs."

"Our goal is to elevate the perception of email marketing as it is underplayed and undervalued at times when compared to other channels like search, social and mobile," said Sydney Aron Sullivan, Chairperson, Email Marketing Special Interest Group, AiMA. "When combined with these other disciplines, email emerges as the catalyst to initiate and continue meaningful conversations with consumers and ultimately drive measurable ROI."

For more information on the event or to register, please visit http://bit.ly/AimaEmail.

For more information contact:
Ruth Mitcham
rmitcham@brightwavemarketing.com
404-253-2544 x106

About BrightWave Marketing

BrightWave Marketing is North America's leading email marketing focused digital agency. The award-winning firm specializes in partnering with its clients to strategically develop, manage and optimize digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has worked with a blue chip client roster, including Affiliated Computer Service (A Xerox Company), AGCO Corporation, Chick-fil-A, CoreNet Global, Cox Business, O'Charley's, RaceTrac and Sports Illustrated. For more information, please visit www.BrightWaveMarketing.com.

I can only extend the highest recommendation possible of BrightWave if you plan on developing a more impactful and profitable eCommerce business. We were beyond satisfied.
- Ken Ungaro, Email Specialist, Lowe's

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