BrightWave Marketing CEO Simms Jenkins to Speak at the 2010 Online Marketing Summit in Atlanta

ATLANTA – July 12, 2010 – Simms Jenkins, founder and CEO of BrightWave Marketing and author of the definitive email marketing book The Truth About Email Marketing (Financial Times, 2008), will be a featured speaker at the 2010 Online Marketing Summit in Atlanta. This annual event brings together top minds from the digital marketing industry for a day of seminars, workshops and networking.

The session led by Jenkins, "7 Surefire Ways to Improve ROI for Your Email Program," will focus on actionable ways attendees can drive revenue, engage email subscribers, cut costs and build stronger relationships with customers and prospects through their email marketing efforts. The session will also include tips on other email essentials such as list growth, social integration, creative and metrics.

The Online Marketing Summit (OMS) is a series of summits held in cities across the nation that are designed to help marketing professionals sharpen their online marketing skills. OMS events include hands-on training workshops, one-on-one personalized labs with experts, thought-leadership presentations and peer-to-peer collaboration in a wide range of subjects relevant to the digital arena. More information on the event can be found at http://www.onlinemarketingsummit.com/regional/atlanta/.

For more information, contact:
Ruth Mitcham
rmitcham@brightwavemarketing.com
404-253-2544 x106

About BrightWave Marketing

BrightWave Marketing is an award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, RaceTrac, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit www.BrightWaveMarketing.com or visit EmailStatCenter.com, the leading authority on email marketing metrics. BrightWave Marketing's CEO Simms Jenkins is the author of "The Truth About Email Marketing" published by Pearson's FT Press. Visit www.TheTruthAboutEmailMarketing.com for more information on the book.

BrightWave's invaluable insight has helped Chick-fil-A plan and execute its email communications strategy with maximum effectiveness and efficiency. I consider BrightWave a critical part of our team.
- Michael McCathren, Interactive Digital Marketing, Chick-fil-A

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