ATLANTA, GA – Oct. 16, 2008 – BrightWave Marketing, an award-winning agency specializing in the strategic optimization of email marketing and other targeted messaging programs, today announced the launch of its targeted messaging services practice. In addition to its full service email marketing offerings, BrightWave Marketing will offer full service management of targeted messaging platforms including SMS/text messaging, voice broadcast messaging and Social Network Program Marketing services.

“We have partnered with BrightWave Marketing on our digital messaging efforts and the ROI has been substantial,” said Gena Weaver, Vice President of Marketing at Ted’s Montana Grill. “After developing a customer centric email marketing program that delivers results to the bottom line, we have also worked with BrightWave Marketing to leverage Facebook’s attractive audience. BrightWave Marketing has assisted us in developing a new digital dialogue with many potential customers that we would otherwise not be able to access. We are encouraged by this and other new messaging opportunities for our brand.”

“The digital world is changing rapidly and research and conversations with our clients indicates that our new practice offerings are an area of focus for many marketers,” said Simms Jenkins, CEO of BrightWave Marketing. “We are excited about the future of how companies will communicate with their customers and prospects and think these developing platforms will allow marketers to send targeted and measurable communications. We believe this new practice compliments our industry leading email marketing services and look forward to new opportunities with existing and future clients.”

For more information on this new practice and BrightWave Marketing’s services, please visit www.BrightWaveMarketing.com or call 404.888.0133.

About BrightWave Marketing
BrightWave Marketing is an award-winning agency specializing in the strategic optimization of email marketing and other targeted messaging programs. BrightWave Marketing focuses on creating and managing exceptional digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including BellSouth, California Casualty, CoreNet Global, Lowe's, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms.

For more information, please visit www.BrightWaveMarketing.com or visit www.EmailStatCenter.com, the leading authority on email marketing metrics. BrightWave Marketing’s CEO Simms Jenkins is the author of “The Truth About Email Marketing” published by Pearson’s FT Press. Visit www.TheTruthAboutEmailMarketing.com for more information on the book.