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Latest News & Articles

  • Can email survive social media's rise?
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  • BrightWave Marketing Takes Home Atlanta Marketer of the Year Award
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  • BrightWave Marketing CEO profiled by the Atlanta Journal-Constitution
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  • BrightWave Marketing Selected as 2008 AMY Awards Finalists
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  • How to deliver on B2B email campaigns
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  • BrightWave Marketing CEO to Join eMA Board of Advisors
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  • Why the presidential candidates flunked the email test
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    Did you know?

    User spend 15-20 seconds on each email they open.
    Email Labs

    Promotional emails get about 15 seconds.
    Marketing Sherpa

    Readers spend an average of 51 seconds with email newsletter, typically skimming the contents. 19% of newsletters are read fully.
    Nielson Norman
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