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Industry Articles

Below is a list of Industry Articles written by BrightWave Marketing's Founder and Principal, Simms Jenkins

• How to deliver on B2B email campaigns - March 17, 2008
  The goal of most business-to-business emails is to acquire leads, but most miss the mark and do more damage than good. Follow these best practices for better results.
• Why the presidential candidates flunked the email test - February 28, 2008: Brent Rosengren outlines how and why the candidates need to make sure their email campaigns are maximized to the full potential. Learn from their mistakes.
• Make your email's first impression count - January 14, 2008
  Use this 9-step checklist to ensure your email sign-up process not only lures in users, but also keeps them subscribed -- and happy.
• How email marketers misuse metrics - December 17, 2007
  Marketers, agencies and ESPs reveal in a survey what they do and don't do with email campaign metrics.
• Better leads in 7 steps - November 19, 2007
  Brent Rosengren, Director of Client Services at BrightWave Marketing, writes how to maximize email's role in your lead-generation program.
• Email economics: what to do in a recession - October 15, 2007
  Simms Jenkins tells you how to convince the CMO that more dollars, not less, need to go toward email marketing during an economic downturn.
• The costly mistake most email marketers make - September 17, 2007
  A test of companies' email response practices reveals some startling results. Listen to Simms Jenkins discuss the results of the study.
• How to piss off your customers - August 13 2007
  Make sure your customers don't think you're a spammer, even if you are CAN-SPAM compliant. BrightWave Marketing shows you how.
• How to Improve Email Response Rates - June 20 2007
  System-generated emails often fall to the bottom of a marketer's to-do list, but they can have an enormous impact on user loyalty.
• 3 Reasons Why Email is Hotter than Ever - May 14 2007
  BrightWave Marketing's founder provides evidence that email marketing has hit its stride.
• Top Email Trends Revealed - April 16 2007
  BrightWave Marketing's founder identifies hot topics for email marketers by evaluating their activity at the EmailStatCenter site.
• Experts Weigh in on Outlook 2007 - April 03 2007
  Email marketing pros discuss Outlook's upgrades and provide tips for dealing with the changes.
• Signed with a Marketing Message - February 19 2007
  Your email signature should do more than provide your contact information. BrightWave Marketing's principal tells you how to make it work for you.
• Dissecting a Week's Worth of Spam - January 15 2007
  BrightWave Marketing's principal analyzed a week's worth of spam to see what spammers are up to, and compare their tactics to best practices.
• 15 Wishes for Email in 2007 - January 05 2007
  As we head into the new year, BrightWave Marketing's founder looks forward to fruitful email marketing for all.
• How to Get the Best ROI from Your Email - December 04 2006
  Check out these tips to make sure your email strategy is living up to its potential and how you can get the best from your email partner.
• One Day for an Email Marketing Manager - October 18 2006
  BrightWave Marketing's founder describes the hurly-burly of a day in the life of email managers, and how to manage the chaos.
• Minimize Email Unsubscribes - September 18 2006
  BrightWave Marketing's founder lists ten ways to prevent unnecessary email unsubscribes.
• How to Spam-Proof Your Marketing Message - September 04 2006
  The BrightWave principal keeps you out of jail with these guidelines for email marketing.
• Top to Bottom Advice for Better Emails - August 21 2006
  BrightWave's founder and principal outlines the crucial elements for strong -- and compliant -- email headers and footers.
• Email FAQs - June 19 2006
  The founder and principal of BrightWave Marketing answers typical questions posed by prospects and clients.
• Email Metrics Demystified - May 17 2006
  BrightWave Marketing's founder outlines key considerations for analyzing and utilizing campaign metrics.
• Does Email Length Matter? - April 17 2006
  The BrightWave Marketing founder discusses how keeping your emails succinct and your message on target increases revenue.
• Every Company Should Have a Newsletter - February 21 2006
  BrightWave Marketing Founder G. Simms Jenkins covers keys to creating or reviewing your email newsletters.
• Your Annual Email Audit in a Box - Introduction - January 18 2006
  BrightWave's Simms Jenkins and a team of email heavyweights give you everything you need to evaluate and optimize your email marketing programs.
• Get More from Your Email List - November 21 2005
  BrightWave's founder offers tips on building relationships and revenue with your existing email list.
• Email: Don't Walk the Privacy Line - September 19 2005
  BrightWave's Simms Jenkins shares 10 things that will make sure your privacy policy keeps you out of hot water.
• Email Q&A with Silverpop's Bill Nussey - July 18 2005
  BrightWave's Simms Jenkins sits down with Silverpop CEO Bill Nussey about email and marketing in the first half of a two-part interview.
• Blogs vs. Email Marketing - May 16 2005
  BrightWave's Simms Jenkins argues that -- in spite of all the hype -- when email marketing and blogs are compared, email still comes out on top.
• Establishing the Right Email Frequency - April 18 2005
  BrightWave's Simms Jenkins writes in with rules of thumb for how often you can email your customers.
• iMedia Book Club Reviews "Sign Me Up" - February 23 2005
  Simms Jenkins reviews email marketing guide "Sign Me Up" by Matt Blumberg and Michael Mayor.
• Email Marketing Takes a Licking, Keeps on Ticking - January 24 2005
  BrightWave Marketing’s G. Simms Jenkins predicts 2005 will be a banner year for email marketing.
• Email Marketing and the 2004 Election - November 01 2004
  With one day left before we all hit the polls, marketers can learn a thing or two from how the Bush and Kerry campaigns have used email.