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Latest News & Articles

  • Can email survive social media's rise?
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  • BrightWave Marketing Takes Home Atlanta Marketer of the Year Award
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  • BrightWave Marketing CEO profiled by the Atlanta Journal-Constitution
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  • BrightWave Marketing Selected as 2008 AMY Awards Finalists
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  • How to deliver on B2B email campaigns
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  • BrightWave Marketing CEO to Join eMA Board of Advisors
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  • Why the presidential candidates flunked the email test
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    • Template & Campaign Specific Email Creation
    • Messaging Review for Emails - newsletter, promotional, B2B lead generation, automated, confirmation, transactional, viral, etc.
    • Creative Audit/Optimization of existing creative
    • Image Suppression Alternative Design & Contingency Creative Plan
    • Landing Page Creation
    • Rich Media & Flash Microsite Development
    • Email creative test management



    Inbox OptimizationSM

    • Audit & enhance existing email portfolio for optimal rendering, deliverability and other inbox hazards
    • Design Best Practices
    • Testing Creation and Management
    • Heatmapping Test Management

    Did you know?

    Strategy & Measurement are the top 2 areas for near term focus for email marketers
    - EmailStatCenter.com First Annual State of Email Metrics Survey, Nov. 2007
    read more findingsread more findings

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