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Latest News & Articles

  • Can email survive social media's rise?
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  • BrightWave Marketing Takes Home Atlanta Marketer of the Year Award
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  • BrightWave Marketing CEO profiled by the Atlanta Journal-Constitution
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  • BrightWave Marketing Selected as 2008 AMY Awards Finalists
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  • How to deliver on B2B email campaigns
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  • BrightWave Marketing CEO to Join eMA Board of Advisors
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  • Why the presidential candidates flunked the email test
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    • Review of key aspects of email campaigns, including:
      • Subject Lines
      • From Lines
      • Header/Footer Usage
      • User Side Deliverability
      • Landing Pages
      • Personalization
      • Frequency
      • Preference Center/Sign up
      • Unsubscribe process
    • Industry best practice analysis and documentation
    • Best Practice Competitive Analysis
    • Specializing in retail, media, B2B, real estate and technology verticals


    Did you know?

    People who buy products advertised in emails spend 138% more than those who don't.
    - Forrester Research, 2007

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