Guest Speaker:

Simms Jenkins - Founder and Principal - BrightWave Marketing

Having extensive relationship marketing experience on both the client and agency side, Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like ACS, BellSouth, CoreNet Global, Floor & Décor and GMAC Insurance.

Jenkins has been recognized and interviewed by many media outlets as an Email Marketing and CAN-SPAM expert. He is a regular speaker on the subject at industry and client events and conferences.

Jenkins is a regular contributor to iMedia Connection, a leading interactive Marketing and Media publication.

Anyone using email marketing to communicate with their customer and prospects can tell you creating a successful and engaging message is much harder than it seems. There are so many fundamental issues to consider HTML or text? What day and time to send, should the subject line be specific or vague - the list goes on and on). However, one of the most essential parts of creating your email message often gets overlooked - the length of your emails.

This webcast will cover both big picture strategic insight and tactical tips on addressing issues related to the length of email and answer the question should the content be concise and direct or longer filled with information?

Simms Jenkins, Founder and Principal of BrightWave Marketing, a leading Email Marketing and Customer Relationship Services firm, discusses how keeping your emails succinct and your message on target increases revenue.

This webcast will include

Real case studies with actual results you can use
Best practices for email messaging
Messaging tactics to enhance email marketing revenue
Time for your own questions and comments

Don't miss this opportunity from an Email Marketing expert on how to optimize and monetize your email messages.

Tuesday, May 30th 2006
2pm EDT / 11am PDT

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